Retention Marketing Associate (3-5 Years)

TMRW House of Brands; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

TMRW House of Brands in Bengaluru, India, seeks a data-driven CRM expert to own end-to-end campaigns across SMS, Email, and WhatsApp, optimizing retention and revenue.

You will design segmentation, run A/B tests, generate insights, and collaborate with marketing, product, and support to scale subscriber engagement. Proficiency with Clevertap/MoEngage/WebEngage and AI tools is required.

Qualifications

• 3+ years in CRM/retention marketing or related role.
• Experience planning and executing cross-channel campaigns (SMS, Email, WhatsApp).
• Proficiency with CRM platforms (e.g., Clevertap, MoEngage, WebEngage).
• Strong segmentation and lifecycle campaign design.

Responsibilities

• Own end-to-end CRM campaigns across SMS, Email and WhatsApp, optimize for retention and revenue.
• Design customer segmentation strategies for personalized engagement.
• Expand reach and effectiveness of channels, grow subscribers and engagement.
• Lead A/B testing across campaigns and channels; translate learnings into playbooks.
• Analyze campaign data to derive insights and improve CRM strategy.
• Collaborate with marketing, content, product and support teams on CRM initiatives.
• Leverage AI tools to accelerate content and data analysis.
• Generate regular reports and present findings to stakeholders.

Skills

CRM strategy

Retention marketing

Campaign planning

Segmentation

Analytics

AI tools (Claude/ChatGPT)

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

CleverTap

MoEngage

WebEngage

AI tools (Claude/ChatGPT)

Job description

• Own end-to-end planning, execution, and optimization of CRM campaigns across SMS, Email, and WhatsApp, scheduling sends, monitoring performance, and making real-time adjustments to hit retention and revenue targets.
• Design and implement customer segmentation strategies to personalize communication and engagement across different stages of the customer lifecycle.
• Develop and execute strategies to expand the reach and effectiveness of SMS, Email, and WhatsApp channels, identifying opportunities to grow subscriber base and engagement.
• Drive a structured A/B testing framework across campaigns, messaging, and channel strategies, and convert learnings into repeatable optimization playbooks to improve efficiency and ROI.
• Analyze customer and campaign data on an ongoing basis to derive actionable insights and recommend improvements to CRM strategy across SMS, WhatsApp, Email, and PNs.
• Collaborate cross-functionally with marketing, content, product, and customer support teams to align CRM initiatives with broader business objectives.
• Use Claude or ChatGPT to speed up campaign copy and content generation, and to support data analysis and insight generation from customer and campaign data.
• Generate regular, detailed reports on CRM campaign performance and present findings and recommendations to the marketing team and other stakeholders.

Must Haves

• Bachelor’s degree in Marketing, Business, or a related field, with 3+ years of experience in CRM, retention marketing, or a related role, preferably in the D2C/Ecommerce sector.
• Proven, hands‑on experience independently planning and executing CRM campaigns across SMS, Email, and WhatsApp, with a track record of measurable impact on engagement or retention.
• Proficiency in CRM software and marketing automation platforms (e.g., Clevertap, MoEngage, WebEngage, etc.).
• Working knowledge of customer segmentation and lifecycle‑based campaign design.
• Strong analytical skills with the ability to independently interpret data and draw actionable insights.
• Strong understanding of SMS, Email, and WhatsApp as channels, including best practices for deliverability and engagement.
• Comfortable using AI tools (e.g., Claude, ChatGPT) for content generation and for data analysis.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Ability to work collaboratively in cross‑functional teams.