Sr. CRM Campaign Executive / Campaign Executive - MarTech

Pulp Strategy; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading marketing agency based in Delhi is seeking a CRM Campaign Executive. This role involves executing data-driven campaigns to enhance customer retention and engagement through effective segmentation and communication. The ideal candidate should have 1-3 years of relevant experience, be proficient in CRM platforms like Salesforce and HubSpot, and exhibit strong analytical skills to drive campaign performance. You'll collaborate closely with marketing and sales teams to ensure campaign success.

Qualifications

• 1–3 years of experience in executing CRM campaigns or digital campaign management.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong analytical skills and detail-oriented.

Responsibilities

• Execute and manage CRM campaigns across multiple touchpoints.
• Analyze campaign performance and provide insights for improvement.
• Collaborate with internal teams to align campaigns with business objectives.
• Ensure data accuracy and hygiene within the CRM platform.
• Collaborate with Marketing, Sales, Service, Content, and Design teams.
• Monitor KPIs, prepare reports, and optimize campaigns through testing.

Skills

CRM campaigns

Email marketing

Segmentation

Data analysis

Collaboration

Cross-functional collaboration

Communication

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Google Analytics

Microsoft Dynamics

WebEngage

Google Analytics

Job description

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Sr. CRM Campaign Executive / Campaign Executive – MarTech

The CRM Campaign Executive will be responsible for executing data-driven CRM and lifecycle marketing campaigns to improve customer engagement, retention, and lifetime value. This role focuses on hands‑on campaign execution, segmentation, personalization, and performance optimization across multiple customer touchpoints.

Key Responsibilities:

Campaign Planning & Execution:

• Plan, build, and launch targeted CRM campaigns across Email, SMS, Push Notifications, WhatsApp, and Loyalty platforms
• Execute trigger‑based and scheduled campaigns aligned with customer lifecycle stages
• Create and manage customer segments based on behavioural, demographic, and transactional data
• Ensure data accuracy, hygiene, and consistency within the CRM platform
• Support data mapping and coordination with internal tech or analytics teams
• Assist in designing personalized customer journeys for onboarding, nurturing, re‑engagement, and retention
• Implement dynamic content and rule‑based personalization across channels

Performance Analysis & Reporting:

• Track campaign KPIs such as open rates, CTRs, conversions, engagement, and ROI
• Analyze customer and campaign data to derive insights and improvement opportunities
• Prepare regular performance reports and dashboards for internal stakeholders

Testing & Optimization:

• Conduct A/B testing on subject lines, content, timing, and journeys
• Apply learnings to continuously improve campaign effectiveness and customer experience

Cross‑functional Collaboration:

• Work closely with Marketing, Sales, Service, Content, and Design teams
• Ensure CRM campaigns are aligned with broader business and marketing objectives

CRM System Support:

• Support day‑to‑day CRM operations and ensure optimal utilization of platform features
• Assist in identifying gaps, issues, or improvement opportunities within CRM workflows

Compliance & Governance:

• Ensure campaigns adhere to data protection and privacy regulations (GDPR, consent management, opt‑outs)

Key Skills & Qualifications:

Experience:

• 1–3 years of experience in CRM campaigns, email marketing, or digital campaign execution
• Exposure to agency or fast‑paced environments is a plus

Technical Skills:

• Hands‑on experience with CRM platforms such as Salesforce, HubSpot, Zoho, or Microsoft Dynamics
• Familiarity with marketing automation tools and campaign workflows
• Working knowledge of analytics and reporting tools (Google Analytics, CRM dashboards)

Analytical & Marketing Skills:

• Strong understanding of customer lifecycle marketing and segmentation
• Ability to interpret data, identify trends, and suggest actionable improvements
• Awareness of digital marketing and CRM best practices

Soft Skills:

• Strong communication and collaboration skills
• Detail‑oriented with good time management
• Curious mindset with willingness to learn and experiment

Tools & Technologies:

• CRM Platforms: Salesforce, WebEngage, HubSpot, Zoho, Microsoft Dynamics [Hands on experience anyone]
• Campaign Tools: Email & Marketing Automation Platforms
• Analytics: Google Analytics, CRM Reports & Dashboards

Engagement Channels: Email, SMS, Push, WhatsApp

Function: CRM & Marketing Automation
Experience: 1–3 years
Location: Delhi (Work from Office)

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