Manager CRM & Martech

Apollo 247; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Apollo 247 is seeking a skilled CRM & lifecycle marketing leader to own end-to-end CRM across channels, define journeys, and drive growth through data-driven campaigns.

You will partner with Product, Marketing, Analytics, and Business teams to build customer cohorts and maximize retention and revenue. A strong martech background and leadership experience are essential.

Qualifications

• 4–8 years of experience in CRM, lifecycle marketing, or growth roles with measurable impact.
• Hands-on martech platform experience across major tools listed above.
• Strong analytical capability with data-driven decision making.

Responsibilities

• Lead CRM strategy and execution across email, SMS, app push, WhatsApp, in-app, and web channels.
• Define segmentation, journeys, and automation workflows to boost lifecycle engagement.
• Drive experimentation (A/B, multivariate) to improve campaign performance.
• Partner with Product, Marketing, and Business to drive CRM-led growth levers.
• Build cohorts and use data insights to push cross-sell, upsell and reactivation.
• Establish CRM as a core growth engine contributing to revenue and CLV.
• Lead a high-performing CRM & lifecycle marketing team and collaborate cross-functionally.

Skills

CRM

Lifecycle Marketing

Growth

Martech

Analytics

Digital Marketing

Segmentation

Leadership

Tools

CleverTap

MoEngage

WebEngage

Netcore

Zoho

Google Analytics

Appsflyer

Mixpanel

Power BI

Google Ads

Meta Advertising

Job description

Key Responsibilities:

1. CRM & Martech Ownership

• Lead CRM strategy and execution across email, SMS, app push, WhatsApp, in-app, and web channels.
• Own and optimize platforms such as CleverTap, MoEngage, WebEngage, Netcore, Zoho or equivalent tools.
• Define segmentation, journeys, and automation workflows to enhance lifecycle engagement and retention.
• Drive experimentation (A/B, multivariate) to continuously improve campaign performance.

2. Growth through CRM

• Partner with Product, Marketing, and Business teams to identify and drive CRM-led growth levers.
• Build customer cohorts and use data insights to drive cross-sell, upsell, and reactivation programs.
• Establish CRM as a key business growth engine contributing to revenue and customer lifetime value (CLV).

3. Analytics & Measurement

• Leverage Google Analytics, Appsflyer, Mixpanel, Power BI, or equivalent tools to measure performance.
• Drive data-backed decision-making across campaign strategy, retention metrics, and funnel conversions.
• Develop dashboards and frameworks to track customer journey performance and ROI.

4. Martech & Digital Synergy

• Work closely with digital marketing teams to align CRM with Google Ads, Meta Advertising, and other performance marketing channels for holistic user journey management.
• Evaluate new CRM technologies, personalization engines, and AI-driven automation tools to enhance marketing efficiency.

5. Team Leadership & Collaboration

• Build and mentor a high-performing CRM & lifecycle marketing team.

Collaborate cross-functionally with Product, Tech, Analytics, and Business teams for campaign integration and growth impact.

Skill sets :

• Experience: 4 to 8 years in CRM, Lifecycle Marketing, or Growth roles with demonstrated business impact.
• Martech Expertise: Hands-on with CleverTap, MoEngage, WebEngage, Netcore, Zoho, or similar CRM platforms.
• Analytical Skills: Proficiency in Google Analytics, Appsflyer, Mixpanel, or Power BI.
• Digital Marketing Acumen: Working knowledge of Google Ads, Meta Business Manager, and remarketing strategies.
• Strong understanding of customer segmentation, journey design, retention strategy, and personalization.
• Experience in Insurance, Healthtech, Fintech, or Consumer Internet domains is a plus.

Excellent leadership, communication, and stakeholder management skills.