Senior Associate- CRM

Americana Restaurants; Mohali; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Americana Restaurants is seeking a CRM Marketing Specialist to own the end-to-end marketing communications calendar and design engaging customer journeys across email, SMS, push, WhatsApp, and in-app notifications.

You will collaborate with Product, Design, Brand, and Tech teams to deliver lifecycle campaigns that drive retention and activation, backed by data-driven insights and strong analytical skills.

Qualifications

• CRM experience with 3+ years in B2C campaigns.
• Proficient in Excel and PowerPoint.
• Hands-on with mobile marketing tools like CleverTap or MO Engage.
• Experience in lifecycle marketing and retention.
• Strong data-driven and analytical problem-solving skills.

Responsibilities

• End-to-end ownership of marketing communications calendar.
• Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
• Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
• Lead and guide the execution team for BAU Campaigns and Journey setups.
• Coordinate with brand and tech teams to ensure flawless execution of campaigns.
• Track delivery reports and funnel metrics for each campaign and share insights.

Skills

CRM Marketing

Lifecycle Management

Data analysis

Cross-functional collaboration

Tools

CleverTap

MO Engage

Excel

PowerPoint

Job description

• End-to-end ownership of marketing communications calendar.
• Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
• Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
• Lead and guide the execution team for BAU Campaigns and Journey setups
• Coordinate with brand and tech teams to ensure flawless execution of campaigns.
• Track delivery reports and funnel metrics for each campaign and share insights.

Key Requirements

• Understanding of CRM with a minimum of 3 years of relevant experience
• Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
• Experience in managing customer life cycle, retention, CRM activities for B2C.
• Must be data driven with strong problem solving and analytical skills
• Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
• Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
• High degree of ownership in taking things to completion