Crm Executive

Exotic Mile; Gurugram District; On-site; INR 400,000 - 650,000; Full time

Job summary

Exotic Mile is seeking a data-driven, customer-focused CRM Executive for its D2C team in Gurgaon. You will drive customer engagement, retention, and lifecycle marketing across digital channels, coordinating with Growth, D2C, Design, and Performance Marketing teams.

Your responsibilities include executing campaigns, managing lifecycle journeys, performing segmentation, and tracking key CRM metrics to optimize revenue and repeat purchases.

Qualifications

• 1–4 years of experience in CRM / Retention / Lifecycle Marketing / D2C Marketing.
• Experience with CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, Klaviyo, HubSpot, etc.
• Strong understanding of customer lifecycle marketing, segmentation & retention strategies.

Responsibilities

• Execute CRM campaigns across Email, WhatsApp, SMS, Push Notifications & retention channels.
• Manage customer lifecycle journeys – onboarding, abandoned cart, repeat purchase, win-back, loyalty, etc.

Skills

CRM Campaigns

Lifecycle Marketing

Customer Segmentation

KPI tracking

Cross-functional collaboration

Tools

MoEngage

WebEngage

CleverTap

Netcore

Klaviyo

HubSpot

Job description

Were looking for a data-driven, customer-focused professional to join our D2C team and drive customer engagement, retention, repeat purchases, and lifecycle marketing across our digital channels.

Role: CRM Executive - D2C

Location: Gurgaon (Work From Office)

Key Responsibilities:

• Execute CRM campaigns across Email, WhatsApp, SMS, Push Notifications & retention channels
• Manage customer lifecycle journeys - onboarding, abandoned cart, repeat purchase, win-back, loyalty, etc.
• Customer segmentation based on behavior, purchase history, engagement & cohorts
• Track and optimize CRM KPIs including open rates, CTR, conversion, retention, repeat rate & revenue contribution
• Work closely with Growth, D2C, Design & Performance Marketing teams
• Build automations, campaign calendars & optimize customer journeys through testing and analytics

What We're Looking For:

• 1-4 years of experience in CRM / Retention / Lifecycle Marketing / D2C Marketing
• Experience with CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, Klaviyo, HubSpot, etc.
• Strong understanding of customer lifecycle marketing, segmentation & retention strategies
• Prior exposure to D2C / E-commerce / Consumer brands / Startup ecosystem preferred