Creative Strategist

Porcellia; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Porcellia is seeking a Performance Creative Strategist to join a growth accelerator and creative studio focused on hyperscaling venture-backed D2C brands across wellness and lifestyle categories. You will combine customer psychology, copywriting, and performance data to build a repeatable system that produces winning ads.

You will work with premium, high-AOV D2C brands where creative must create desire, establish new categories, and translate aspiration into action.

Qualifications

• 2+ years in creative strategy, copywriting, design, social media or performance marketing.
• Strong copywriting and ability to develop compelling creative concepts.
• Analytical mindset and genuine curiosity about why ads perform.
• Understanding of customer psychology, direct-response marketing and paid social.
• Ability to connect creative decisions with commercial outcomes.
• Willingness to experiment, learn quickly and take feedback.

Responsibilities

• Develop winning concepts by turning customer insights into demand for premium D2C products.
• Write hooks, scripts and persuasive narratives that drive action.
• Analyze performance and explain why ads win or lose.
• Build a testing system to form hypotheses and improve hit rate.
• Own creative strategy by briefing and collaborating with designers and marketers.
• Leverage AI to accelerate research, ideation, copywriting and analysis while keeping judgment.

Skills

Creative strategy

Copywriting

Performance marketing

Analytical mindset

Customer psychology

Paid social

Experimentation

AI tools

Tools

Meta Ads

AI tools

Job description

Porcellia is a growth accelerator and creative studio specialising in hyperscaling venture-backed D2C brands across wellness, lifestyle, health-tech and emerging categories.

Our portfolio includes Gullylabs, NUUK, NOOE, Ajmal, DUSQ, Only What's Needed and several other 8-9 figure brands. We've helped launch and scale brands from go-to-market, creating demand in categories where customers don't always know what to look for or why they need a product.

About the role

Your job is to make creative win.

We're looking for Performance Creative Strategists who can combine customer psychology, copywriting, creative concepts and performance data to build a repeatable system for producing winning ads.

You'll work with premium, high-AOV D2C brands, where creative needs to do more than capture existing demand. It must create desire, establish new categories, communicate value and turn aspiration into action.

This isn't a traditional creative strategy role. You'll be expected to think, write, conceptualise and analyse. Creative win rate—not the number of ads produced—is the metric that matters.

What you'll do

• Develop winning concepts: Find customer insights and turn them into differentiated concepts that create demand for premium D2C products.
• Write copy: Develop hooks, scripts and persuasive narratives that communicate value and drive action.
• Analyse performance: Read creative-level data, understand Meta's advertising ecosystem and identify why ads win or lose.
• Build a testing system: Form hypotheses, test creative, identify patterns and use learnings to improve creative hit rate.
• Own creative strategy: Brief and collaborate with designers, editors, copywriters and performance marketers to translate ideas into effective ads.
• Leverage AI: Use AI to accelerate research, ideation, copywriting and analysis while maintaining strong strategic judgment.

What we're looking for

• At least 2 years of relevant experience in creative strategy, copywriting, design, social media or performance marketing.
• Strong copywriting skills and the ability to develop compelling creative concepts.
• An analytical mindset and genuine curiosity about why ads perform.
• An understanding of customer psychology, direct-response marketing and paid social.
• The ability to connect creative decisions with commercial outcomes.
• A willingness to experiment, learn quickly, take feedback and challenge your own assumptions.

Good to have: Experience with Meta ads, UGC, short-form video, AI tools, and premium or high-AOV D2C brands across beauty, wellness, lifestyle, fashion or food.

How we measure success

Creative win rate is the primary KPI.

We evaluate your ability to consistently produce creatives that meet defined performance benchmarks, interpret results accurately and use those learnings to improve future work.

Creative performance is assessed in the context of account conditions, product economics and testing methodology. We value commercial outcomes over creative volume.

This role is not for you if

• You think creative strategy is just brainstorming ideas and writing briefs.
• You want to create ads but don't want to analyse their performance.
• You rely entirely on intuition instead of learning from data.
• You measure productivity by the number of creatives produced rather than the number of winners.
• You're unwilling to take ownership, accept feedback or change your approach when something doesn't work.

What we offer

• Direct exposure to founders and ambitious D2C brands.
• Ownership of creative strategy and performance outcomes.
• Fast feedback loops and a high-ownership environment.
• Hands-on experience with AI-powered creative workflows.
• The opportunity to build a valuable skill set at the intersection of copywriting, creative strategy and performance marketing.

Website: https://www.porcellia.com/

Careers: https://www.porcellia.com/careers