Senior Ads Strategist – II (SAS-II)

Umanist NA; Gurugram District; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Umanist NA is seeking a performance-driven Senior Ads Strategist in Gurugram. The ideal candidate will manage and optimize campaigns across Meta and Google Ads, focusing on A/B testing, performance analysis, and mentoring junior team members. This role requires 3–5 years of relevant experience, strong analytical skills, and a background in B2B SaaS or DTC marketing. The position offers a fast-paced work environment and an opportunity to work with high-growth brands.

Qualifications

• 3–5 years of hands-on paid media experience.
• Strong expertise in Meta Ads and Google Ads.
• Ability to audit ad accounts and identify optimization opportunities.

Responsibilities

• Manage and optimize paid media campaigns across Meta Ads and Google Ads.
• Own campaign setup, audience strategy, and bid management.
• Run hypothesis-driven A/B tests and analyze campaign performance.

Skills

Hands-on paid media experience

Expertise in Meta Ads

Expertise in Google Ads

Campaign optimization

Bidding strategies

Audience targeting

A/B testing

Performance analysis

Analytical skills

Written communication skills

Tools

Google Analytics 4 (GA4)

Looker Studio

Job description

Job Summary

We are looking for a performance‑driven Senior Ads Strategist with strong expertise in Meta Ads and Google Ads. This role focuses on end‑to‑end campaign execution, optimization, A/B testing, performance analysis, and mentoring junior team members. The ideal candidate should have hands‑on paid media experience across B2B SaaS or DTC brands and a strong analytical mindset.

Experience & Details

• Experience: 3–5 Years
• Location: Gurgaon
• Employment Type: Full‑Time
• Salary Range: ₹15–24 LPA

Must Have Skills

• 3–5 years of hands‑on paid media experience
• Strong expertise in:
• Meta Ads
• Google Ads
• Experience building and optimizing campaigns end‑to‑end
• Strong understanding of:
• Campaign optimization
• Bidding strategies
• Audience targeting
• Creative testing
• Experience with A/B testing and performance analysis
• Ability to audit ad accounts and identify optimization opportunities
• Strong analytical and problem‑solving skills
• Good written communication skills
• Experience in Agency / B2B SaaS / DTC marketing environments preferred

Good to Have

• Experience handling both B2B SaaS and DTC accounts
• Familiarity with YouTube Ads
• Knowledge of:
• Attribution models
• Conversion tracking
• GA4
• Looker Studio
• Experience with:
• Conversion API (CAPI)
• Enhanced conversions
• Server‑side tracking
• Understanding of landing page optimization and CRO concepts
• Experience analyzing ad creatives and identifying winning patterns
• Familiarity with:
• Audience research frameworks
• CRM integrations
• Lead quality tracking
• Strong spreadsheet and reporting skills
• Knowledge of platform automation tools, scripts, and rules
• Experience troubleshooting tracking or campaign delivery issues
• Curiosity toward AI tools for reporting, testing, and workflow efficiency

Key Responsibilities

• Manage and optimize paid media campaigns across Meta Ads and Google Ads
• Own campaign setup, audience strategy, bid management, and creative rotations
• Run hypothesis‑driven A/B tests and analyze campaign performance
• Monitor campaign metrics and provide actionable insights
• Prepare weekly optimization and performance reports
• Collaborate with designers, analysts, and copywriters for campaign execution
• Mentor junior strategists and review campaign builds
• Participate in regular campaign and strategy review sessions
• Stay updated with platform changes, trends, and best practices

Additional Information

• Individual Contributor (IC) role focused on execution and optimization
• Opportunity to work on high‑growth B2B SaaS and DTC brands
• Fast‑paced and performance‑driven work environment
• Strong focus on structured thinking, experimentation, and continuous learning