Creative Strategist-D2C Performance Marketing

MummaMitra; Mumbai; On-site; INR 508,000 - 608,000; Full time

Job summary

MummaMitra in Powai, Mumbai, seeks a Creative Strategist – D2C Performance Marketing to lead direct-response campaigns for our e-commerce brands. You will focus on Meta Ads with meaningful spend, crafting angles and offers that scale profitability.

The role demands real D2C performance marketing experience, sharp creative testing, briefs with editors and designers, and the ability to turn learnings into rapid iterations. Full-time with strong incentive potential.

Qualifications

• Experience working with D2C / e-commerce brands running Meta Ads.
• Strong understanding of performance creatives, hooks, angles, offers and customer psychology
• Experience analysing creative performance using metrics like CTR, CPC, CPA/CAC, CVR and ROAS
• Ability to identify why an ad worked — and turn that learning into the next 10 iterations
• Experience briefing editors, UGC creators and designers
• Strong direct-response copywriting instincts
• Comfortable researching competitors, Meta Ad Library, reviews and customer pain points
• Experience building structured creative testing pipelines

Responsibilities

• Research → Find angles → Write concepts → Brief creatives → Launch tests → Read data → Iterate winners → Find the next winner
• We launch and test aggressively, so speed and volume matter
• Experience in high-growth D2C brands, performance marketing agencies, e-commerce aggregators or large-spend Meta accounts is strongly preferred

Skills

D2C experience

Meta Ads

Creative testing

Copywriting

Performance metrics

UGC briefings

Job description

We’re looking for someone with real D2C performance marketing experience.

Not generic social media strategy.

Not brand campaigns.

Not content calendars.

You should have worked closely with Meta Ads at meaningful spend, where creative performance directly impacted CAC, ROAS and scale.

What we need

We’re hiring: Creative Strategist – D2C Performance Marketing

We’re looking for someone with real D2C performance marketing experience.

Not generic social media strategy.

Not brand campaigns.

Not content calendars.

You should have worked closely with Meta Ads at meaningful spend, where creative performance directly impacted CAC, ROAS and scale.

What we need

• Experience working with D2C / e-commerce brands running Meta Ads
• Strong understanding of performance creatives, hooks, angles, offers and customer psychology
• Experience analysing creative performance using metrics like CTR, CPC, CPA/CAC, CVR and ROAS
• Ability to identify why an ad worked — and turn that learning into the next 10 iterations
• Experience briefing editors, UGC creators and designers
• Strong direct-response copywriting instincts
• Comfortable researching competitors, Meta Ad Library, reviews, comments and customer pain points
• Experience building structured creative testing pipelines

Most importantly

You should have worked on accounts spending serious money on Meta.

We are specifically looking for people who understand the difference between:

“This ad looks good.”

and

“This ad can absorb ₹5L, ₹20L or ₹50L+ of spend profitably.”

What you’ll do

You’ll work inside a product pod alongside product launchers and editors.

Your job is to:

Research → Find angles → Write concepts → Brief creatives → Launch tests → Read data → Iterate winners → Find the next winner

We launch and test aggressively, so speed and volume matter.

Experience in high-growth D2C brands, performance marketing agencies, e-commerce aggregators or large-spend Meta accounts is strongly preferred.

Powai, Mumbai

Full-time

50k/m + meaningful performance incentives

If your experience is primarily organic social media, influencer marketing or brand content, this probably isn’t the right role.

• If you’ve actually spent your career trying to figure out what creative can scale profitably on Meta, we want to talk.