Creative Strategist – D2C Copywriting

BetterHerbs; Dadri; In loco; INR 600.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

BetterHerbs in India seeks a creative, research-driven ad specialist to develop high-converting concepts, hooks and scripts for our D2C wellness brands across Meta and other platforms.

You will research competitors, craft persuasive copy, identify customer pain points and adapt formats (myth-busting, storytelling, UGC) while collaborating with designers and marketers to optimize CTR and ROAS.

A background in performance advertising and Hindi/English scripting is essential.

Competenze

• 2-4 years of experience in creative strategy, performance copywriting or D2C advertising.
• Strong understanding of direct-response marketing, persuasion frameworks and consumer psychology.
• Excellent Hindi/Hinglish and English scripting skills.
• Ability to research deeply and think beyond conventional advertising ideas.
• Strong understanding of Meta ads, short-form videos and digital consumer behaviour.
• Someone who can combine creativity, analytical thinking and commercial awareness.
• Prior D2C/performance marketing experience preferred.

Mansioni

• Develop performance-driven ad scripts for doctors, founders, influencers, B-rolls, AI videos and static ads.
• Research competitor brands, winning ads, consumer trends and emerging creative formats.
• Apply persuasion techniques, consumer psychology and copywriting frameworks to develop compelling concepts.
• Identify different marketing angles, customer pain points, personas and awareness stages.
• Create thumb-stopping hooks, engaging storytelling and strong CTAs.
• Experiment with formats such as myth-busting, UGC, storytelling, problem–solution, social proof and contrarian concepts.
• Repurpose winning concepts into fresh angles, hooks and creative variations.
• Collaborate with designers, video editors and performance marketers to execute ideas.
• Analyse creative performance (CTR, CPA, ROAS) and use insights to develop better concepts.

Conoscenze

Creative strategy

Performance copywriting

D2C advertising

Bilingual scripting

Meta ads

Consumer psychology

Research ability

Descrizione del lavoro

Company: BetterHerbs (Lickerish Foods Pvt. Ltd.)

Job Type: Full-time (On-Site)

Experience: 2-4 years

About BetterHerbs

BetterHerbs is a fast-growing D2C health & wellness brand focused on science-backed and Ayurveda-inspired nutrition for mothers, women and children. Our portfolio includes products across pregnancy nutrition, lactation, child nutrition, infant wellness and women’s hormonal wellness.

About the Role

We're looking for a highly creative, research-driven individual who understands what makes people stop scrolling, pay attention and take action.

You’ll be responsible for developing high-converting ad concepts, hooks and scripts for our D2C wellness brands across Meta and other digital platforms.

Key Responsibilities

• Develop performance-driven ad scripts for doctors, founders, influencers, B-rolls, AI videos and static ads.
• Research competitor brands, winning ads, consumer trends and emerging creative formats.
• Apply persuasion techniques, consumer psychology and copywriting frameworks to develop compelling concepts.
• Identify different marketing angles, customer pain points, personas and awareness stages.
• Create thumb-stopping hooks, engaging storytelling and strong CTAs.
• Experiment with formats such as myth-busting, UGC, storytelling, problem–solution, social proof and contrarian concepts.
• Repurpose winning concepts into fresh angles, hooks and creative variations.
• Collaborate with designers, video editors and performance marketers to execute ideas.
• Analyse creative performance (CTR, CPA, ROAS) and use insights to develop better concepts.

Who We're Looking For

• 2 - 4 years of experience in creative strategy, performance copywriting or D2C advertising.
• Strong understanding of direct-response marketing, persuasion frameworks and consumer psychology.
• Excellent Hindi/Hinglish and English scripting skills.
• Ability to research deeply and think beyond conventional advertising ideas.
• Strong understanding of Meta ads, short-form videos and digital consumer behaviour.
• Someone who can combine creativity, analytical thinking and commercial awareness.
• Prior D2C/performance marketing experience preferred.

What Matters Most

We're not looking for someone who can simply write 10 scripts.

We're looking for someone who can identify 10 different reasons why a customer would buy the same product - and turn each into a compelling ad concept.

Consumer Psychology + Research + Creativity + Performance Mindset.