Content Marketing Executive - D2C Ad Creatives

BetterHerbs; Dadri; In loco; INR 279.000 - 391.000; Tempo pieno

Descrizione del lavoro

BetterHerbs is seeking a Content Marketing Executive to develop high-performing ad creatives for Meta and other platforms. You will turn ideas, influencer content and product footage into static ads, short videos, reels and multiple creative variations.

The role emphasizes creativity, speed and execution over purely design polish. 1–3 years of experience and proficiency with Canva and video editing tools are preferred, with familiarity of Instagram/Reels and Meta ad formats.

Competenze

• 1–3 years of experience in content marketing or ads.
• Proficient in Canva and video editing tools.
• Understanding Instagram/Reels/Meta ad formats.

Mansioni

• Ideate and create static ad concepts.
• Create short B-roll/performance ad videos.
• Repurpose influencer, doctor & existing video content into new ads.
• Identify strong hooks/moments from existing footage and create multiple variations.
• Experiment with hooks, headlines, visuals, formats and CTAsCreate/edit reels and short-form video ads
• Work with the Creative/Marketing Manager to execute the monthly creative pipeline.
• Analyse which creatives are performing and use learnings for new iterations.

Conoscenze

Design sense

Storytelling

Advertising

Fast execution

D2C marketing exposure

Strumenti

Canva

Video editing tools

Descrizione del lavoro

Role: Content Marketing Executive - D2C Ad Creatives

Company: BetterHerbs

Job Type: Full-time

Experience: 1-3 years

Salary: 25-35k per month

Note - This is NOT a traditional graphic designer role.

About BetterHerbs

BetterHerbs is a fast-growing D2C health & wellness brand focused on science-backed and Ayurveda-inspired nutrition for mothers, women and children. Our portfolio includes products across pregnancy nutrition, lactation, child nutrition, infant wellness and women’s hormonal wellness.

About the Role

We’re looking for a creative, execution-focused person to help develop high-performing ad creatives for Meta and other digital platforms.You’ll work with the marketing team to turn ideas, existing videos, influencer content and product footage into statics, B-roll ads, reels and multiple creative variations.

What You’ll Do

Ideate and create static ad concepts

Create short B-roll/performance ad videos

Repurpose influencer, doctor & existing video content into new ads

Identify strong hooks/moments from existing footage and create multiple variations

Experiment with hooks, headlines, visuals, formats and CTAsCreate/edit reels and short-form video ads

Work with the Creative/Marketing Manager to execute the monthly creative pipeline

Analyse which creatives are performing and use those learnings for new iterations

Who We’re Looking For

1 - 3 years experience; strong freshers can apply

Good sense of design, storytelling and advertising. Comfortable with Canva + video editing tools

Understands Instagram/Reels/Meta ad formats

Fast executor who can produce multiple creative variations

Creative thinker - not just a designer/editor who waits for instructions

D2C performance marketing exposure is a plus

Most Important

We want someone who can look at one existing video and think of 5 different ways to turn it into an ad.Creativity + Speed + Execution > Fancy design skills.