Copywriter

Ayuvya; Delhi; Presencial; INR 420 000 - 780 000; Tempo integral

Resumo da oferta

Ayuvya is seeking a talented Copywriter to turn ideas into copy that captures attention, builds interest, and drives action across D2C wellness campaigns. You will craft platform-native copy for ads, landing pages, emails and product pages, with a strong grasp of consumer psychology and performance marketing.

Collaborate with Performance Marketing, Design and CRM teams to test hooks, headlines and CTAs, analyze metrics like CTR and ROAS, and continuously refine messaging to maximize conversions

Qualificações

• 1–3 years of copywriting experience in D2C, wellness, FMCG, beauty or ecommerce brands.
• Excellent command of English with strong storytelling and communication skills.
• Understanding of performance marketing and conversion-focused copy.

Responsabilidades

• Write performance-driven copy and video ad scripts for Meta, Google, YouTube, and other digital platforms with a focus on attention, engagement and conversions.
• Develop hooks, angles, headlines, storytelling, value propositions and CTAs tailored to different audiences and stages of the customer journey.
• Create platform-native copy for ads, social creatives, carousels, landing pages, product pages, WhatsApp, emailers, sale campaigns, and marketplace platforms like Amazon, Blinkit and Nykaa.
• Collaborate with Performance Marketing, Design, Video, CRM and Creative teams to turn ideas into engaging, on-brand creatives.
• Experiment with different hooks, messaging, formats and creative concepts, iterating based on campaign performance and audience response.
• Analyze metrics such as CTR, CPC, CPM, ROAS, Hook Rate and Hold Rate to improve copy effectiveness.

Conhecimentos

Copywriting

D2C marketing

Storytelling

Performance marketing

Audience targeting

A/B testing

Ferramentas

Meta Ads Manager

Google Ads

Landing Page Builders

Descrição da oferta de emprego

We’re looking for a Copywriter who knows how to turn ideas into copy that captures attention, builds interest, and drives action.

This role is ideal for someone who understands D2C brands, consumer psychology, and performance marketing, and enjoys experimenting with different hooks, messaging and creative angles to influence buying decisions.

If you genuinely enjoy writing, love testing what works, and want to grow with a fast-paced D2C wellness brand, we’d love to hear from you.

About Ayuvya

Ayuvya is building a modern Ayurveda and wellness brand rooted in trust, authenticity, and innovation.

We believe great copy is more than just creative writing-it should communicate value, build credibility, connect with consumers, and ultimately drive measurable results and conversions.

Key Responsibilities:-

• Write performance-driven copy and video ad scripts for Meta, Google, YouTube, and other digital platforms, with a focus on attention, engagement and conversions.
• Develop strong hooks, creative angles, headlines, storytelling, value propositions and CTAs tailored to different audiences and stages of the customer journey.
• Create platform-native copy for ads, social creatives, carousels, landing pages, product pages, WhatsApp, emailers, sale campaigns, and marketplace platforms such as Amazon, Blinkit and Nykaa.
• Collaborate closely with the Performance Marketing, Design, Video, CRM and Creative teams to turn ideas and copy into engaging, on-brand, and execution-friendly creatives.
• Experiment with different hooks, messaging, formats and creative concepts, and continuously iterate based on campaign performance and audience response.
• Analyse key performance metrics such as CTR, CPC, CPM, ROAS, Hook Rate and Hold Rate to understand creative performance and improve copy effectiveness.
• Research competitor communication, advertising strategies, consumer behaviour, and emerging content trends, including using platforms such as Meta Ads Library to identify insights and creative opportunities.
• Maintain the quality, clarity, accuracy and consistency of brand communication across all touchpoints while proofreading and editing copy and creatives before execution.

Requirements:-

• 1–3 years of experience in Copywriting, preferably with D2C, Wellness, FMCG, Beauty, Lifestyle or E-commerce brands.
• Excellent command of English with strong storytelling, conceptual thinking and communication skills.
• Understanding of performance marketing, consumer psychology, customer behaviour and conversion-focused communication.
• Ability to write strong hooks, headlines, benefits, value propositions and persuasive CTAs.
• Comfortable working with performance metrics and using data and audience insights to improve creative communication.
• Ability to balance creativity with business and performance objectives in a fast-paced, collaborative environment.
• Thinks consumer-first and understands what makes people stop, read, watch, click and buy.
• Enjoys writing for performance and conversions not just engagement.
• Can turn product features into clear, relatable and persuasive benefits.
• Is comfortable testing multiple copy angles and learning from performance data.
• Brings ideas and initiative to the table instead of relying entirely on detailed briefs.
• Is open to feedback, iteration, and continuously improving their craft.

This Role May Not Be the Right Fit If

• You think copywriting is limited to captions, hashtags and social media posts.
• You’re not interested in performance, testing or conversion metrics.
• You’re uncomfortable rewriting copy based on feedback or campaign performance.
• You focus only on how copy sounds without considering who it is for, why they should care and what action they should take.