Copywriter (D2C brand experience preferred)

SuperBottoms; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

SuperBottoms is seeking a copywriter who loves crafting impactful copy across the entire customer journey—from ads to retention messages. You will write performance marketing copy for Meta/Google, engaging social posts, videos/reels, website copy and product communication.

The role requires a sharp, witty, English command, strong proofreading, and AI-assisted research for faster ideation. Mumbai-based candidates preferred; portfolio required.

Qualifications

• Hands-on experience writing ad copies for performance marketing.
• Excellent command of English and sharp proofreading.
• Able to write across ads, social, emails, and website copy.
• AI-savvy with ability to use tools for ideation and scripting.
• Able to adapt ideas across formats and tones.

Responsibilities

• Write copy across the customer journey from awareness to retention.
• Create performance ads, headlines, CTAs for Meta/Google.
• Develop social media copy, scripts, and campaigns.
• Craft website banners and product communication.
• Collaborate with brand and marketing to test and optimize.
• Maintain a portfolio showcasing performance ads, social copy, video scripts, and CRM/retention copy.

Skills

Copywriting

Performance marketing

Social media copy

Website copy

CRM/Retention copy

Video/Reel scripts

Hooks & CTAs

AI-assisted research

Tools

ChatGPT

Gemini

Claude

Job description

SuperBottoms is looking for a copywriter who genuinely loves writing someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.

This is not a role limited to captions.

You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.

We’re looking for someone who can combine creativity + consumer understanding + performance thinking.

What You'll Write

You’ll work on copy across:

• Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs
• Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
• Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication
• Website: banners, landing pages, product communication, collection pages and campaign pages
• Brand Campaigns: campaign ideas, taglines, launch communication and storytelling
• Product Communication: turning product features into simple, compelling consumer benefits

What We're Looking For

You should be someone who:

• Is genuinely passionate about writing and advertising
• Has hands-on experience writing ad copies for performance marketing
• Understands retention communication such as WhatsApp, email, SMS or CRM
• Can write sharp, witty and culturally relevant social media copy
• Has written website and ecommerce copy
• Can write strong hooks, headlines, CTAs and short-form scripts
• Understands that copy has to sell without always sounding like it is selling
• Has an excellent command of English
• Has strong proofreading skills and exceptional attention to detail
• Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative exploration.Knows how to use AI as a creative accelerator, not a replacement for original thinking
• Can adapt the same idea across very different formats and tones
• Is curious, proactive, high-energy and comfortable working in a fast-moving environment
• Keeps up with internet culture, advertising, social trends and consumer behaviour
• Is comfortable receiving feedback and rewriting until the copy is right

Bonus Points

• Previous experience working with a D2C / ecommerce / consumer brand
• Experience in parenting, baby care, kids, lifestyle, fashion, beauty, wellness or FMCG categories
• Experience looking at performance data and using learnings to improve ad copy
• Understanding of Meta Ads Library and competitor creative research

Location

Mumbai-based candidates only.

Most Important Requirement

Please share your portfolio along with your application.

We’d especially like to see:

• Performance ads
• Social media copy
• Video/Reel scripts
• CRM/Retention copy
• Website copy
• Campaign ideas

We’re less interested in how many adjectives are on your resume and more interested in how well you can write. :)