Creative Strategist & Copywriter

Netglobes; Ahmedabad District; On-site; INR 240,000 - 480,000; Full time

Job summary

Netglobes is a creative agency seeking a Creative Strategist & Copywriter to lead the creative vision for client retainers. You will craft performance-driven campaigns across Meta, Google Ads, websites, social media, and video, while writing high-converting copy and aligning design with strategy.

As a strategic storyteller, you will manage briefs, align multiple deliverables, and ensure on-brand, high-quality outputs that drive measurable growth for brands in a dynamic digital landscape.

Qualifications

• 1–3 years of direct creative agency experience in copywriting or strategy.
• Excellent communication skills for client interactions and collaboration.
• Bachelor’s degree in Communications, Marketing, English, Journalism, or related field preferred.

Responsibilities

• Develop cross-channel creative strategies for diverse client retainers with compelling narratives.
• Brainstorm and conceptualize high-performing ad campaigns for Meta, Google, and organic social media.
• Script and storyboard communication videos translating brand messages into engaging visuals.

Skills

Copywriting

Creative Strategy

Communication

Education

Bachelor’s degree in Communications, Marketing, English, Journalism

Tools

Meta Ads

Google Ads

Job description

Job Type: Full-time (100% On-site)

Experience: 1 to 3 Years of Agency Experience

Salary: ₹2.4 LPA to ₹4.8 LPA (Please note: Applicants with salary expectations exceeding 4.8 LPA need not apply)

Company Description

Netglobes is a creative agency with over 15 years of experience in enhancing domestic and global brands. Dedicated to becoming a dependable partner for our clients, we provide exceptional web design, impactful digital strategies, and engaging video content. Our mission is to help businesses stand out in a competitive market by elevating their digital presence. Through strategic digital marketing and innovative solutions, we ensure measurable growth for brands in an ever-evolving digital landscape.

Role Overview

We are looking for a Creative Strategist & Copywriter to become the creative engine behind our client retainers. In this role, you won’t just execute tasks—you will own the creative vision, build performance-driven strategies, and write the high-converting copy that brings them to life.

You are a perfect fit if you are a strategic storyteller who understands consumer psychology, knows what makes people click an ad, and can smoothly orchestrate design and video deliverables from concept to final launch.

• Core Focus: 70% Copywriting & Creative Strategy | 30% Delivery & Account Management
• Key Channels: Meta & Google Ads, Websites/Landing Pages, Social Media, and Communication Videos.

Key Responsibilities

• Develop cross-channel creative strategies for diverse client retainers, aligning business goals with compelling narratives.
• Brainstorm and conceptualize high-performing ad campaigns for Meta (Facebook/Instagram), Google, and organic social media.
• Script and storyboard communication videos, translating complex brand messages into engaging visual hooks and flows.

2. High-Converting Copywriting

• Write sharp, persuasive copy across digital touchpoints, including website landing pages, ad creatives, emailers, and social grids.
• Maintain and adapt distinct brand voices across a portfolio of different clients.
• Optimize copy based on creative performance metrics to continuously improve client results.

3. Creative Orchestration & Delivery (The "Management" Piece)

• Brief and collaborate with graphic designers and video editors to ensure visual assets perfectly align with your strategic and copy direction.
• Act as the creative bridge for client retainers, ensuring all design and communication deliverables are high-quality, on-brand, and delivered on schedule.
• Maintain a macro-view of client retainer pipelines without losing sight of daily creative quality and client alignment.

Qualifications & Requirements

• Strict Experience Requirement: 1–3 years of direct creative agency experience doing copywriting or creative strategy.
• Excellent Communication Skills: For seamless client interactions, smooth internal team collaboration, and clear briefs.
• Strong Analytical Skills: Ability to assess campaign data, trends, and creative outcomes to pivot strategies.
• Execution & Turnaround: Strong organizational skills to manage multiple design/communication deliverables simultaneously and meet deadlines efficiently.
• Education: Bachelor’s degree in Communications, Marketing, English, Journalism, or a related field is preferred.

This Role is NOT For You If:

• You are primarily an IT, technical, or operations-focused Project Manager. (This is a heavily creative, writing-first role).
• You only write long-form editorial content/blogs and have no experience writing performance-driven ad copy or website landing pages.