Lead Copywriter

8 Views; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

8 Views, a leading digital marketing agency in Hyderabad, is seeking a Lead Copywriter to own the creative and strategic direction for copy across client portfolios. This role requires mentoring the copy team, ensuring brand voice consistency, and collaborating closely with Business Development and other teams to deliver impactful campaigns.

The ideal candidate will have over 5 years of experience in digital agencies with at least 2 years in a leadership capacity, a strong portfolio, and exceptional writing skills to drive conversion-focused narratives.

Qualifications

• 5+ years of experience in digital/creative/advertising agencies, with at least 2 years in a leadership role.
• Strong portfolio demonstrating strategic thinking and measurable campaign outcomes.
• Exceptional command of brand voice and messaging frameworks.
• Experience managing escalations and balancing multiple stakeholders.
• Data-informed mindset and ability to interpret campaign metrics.

Responsibilities

• Lead and mentor the copy team, providing coaching and career development.
• Define and maintain brand voice and tone guidelines for clients.
• Oversee content strategy and creative direction across various platforms.
• Collaborate with teams to craft integrated campaigns.
• Use data insights to refine messaging and improve performance.

Skills

Strategic thinking

Cross-channel storytelling

Persuasive writing

Quality-control processes

Data interpretation

Education

Degree in Marketing, English, Journalism, Communications or related field

Tools

AI tools

Job description

8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. Since 2015, we've partnered with over 300 brands, building impactful campaigns that deliver both high-quality leads and measurable results, helping generate over ₹200 million in revenue for our clients. Our 100 plus team thrives on a blend of creativity and data driven expertise, driving tangible results within a work culture that fosters innovation, supports growth, and encourages creative freedom.

Job Overview

We’re looking for a writer who thinks like a strategist and leads like a coach. As Lead Copywriter, you’ll own creative and strategic direction for copy across our client portfolio, lead the copy team, set QC standards and processes, manage escalations, and work closely with Business Development, Performance Marketing, Design, and Production to shape pitches and deliver campaigns that convert.

What You’ll Be Doing

• Lead and mentor the copy team, providing coaching, feedback, and career development.
• Define and maintain brand voice and tone guidelines for clients, ensuring consistency across channels.
• Set up and manage copy QC mechanisms and standards (style guides, checklists, review workflows, and KPIs).
• Oversee content strategy and creative direction across platforms: social, ads, email, landing pages, video scripts, long-form content, and more.
• Review and sign-off on high-impact copy to ensure clarity, conversion focus, and brand fit.
• Handle copy-related escalations and problem-solve with stakeholders to maintain delivery and quality.
• Collaborate with Performance Marketing, Design, Video, and Cinematography teams to craft integrated campaigns.
• Partner with Business Development to craft persuasive pitch copy, narratives, and creative decks for new client opportunities.
• Use data and post-campaign insights to refine messaging and improve performance across accounts.
• Drive innovation by introducing new content formats, frameworks, and AI-assisted workflows where appropriate.

What We’re Looking For

• 5+ years of experience in digital/creative/advertising agencies, with at least 2 years in a leadership role (team lead, senior copy lead, or equivalent).
• A strong portfolio demonstrating strategic thinking, cross-channel storytelling, and measurable campaign outcomes.
• Exceptional command of brand voice, messaging frameworks, and persuasive writing for performance goals.
• Experience building and enforcing quality-control processes and editorial standards.
• Comfortable managing escalations and balancing multiple stakeholders and deadlines.
• Proven experience collaborating on pitches and supporting BD with compelling creative narratives.
• Data-informed mindset: ability to interpret campaign metrics and iterate on messaging.
• AI-friendly: experience using AI tools to enhance productivity and creativity is a plus.
• Degree in Marketing, English, Journalism, Communications, or related field (advanced degree is a bonus).