Exec. Copy Writer

Fluidscapes; Mumbai; On-site; INR 350,000 - 520,000; Full time

Job summary

Fluidscapes Consultants in Mumbai is seeking an Exec. Copy Writer to craft compelling, brand-aligned content for advertising and marketing campaigns across digital, print, TV, radio, and social media.

The role requires 2+ years of copywriting experience, strong storytelling and editing skills, and the ability to tailor messaging to diverse brand voices while meeting deadlines in a fast-paced environment.

Qualifications

• 2+ years of copywriting experience.
• Experience with ads across digital and print.
• Strong storytelling and editing skills.
• Ability to SEO-optimize copy.

Responsibilities

• Write copy for ads, social media, websites, emails and print materials.
• Develop taglines/headlines and long-form content aligned with brand voice.
• Adapt tone and style to fit different brands and campaigns.

Skills

Copywriting

Advertising

Brand voice

SEO basics

Creative writing

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Job description

Exec. Copy Writer

Mumbai

1 Position

2-3 Experience

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

1. Technology enabling: Efficiency optimization of organizations via technology
2. Web-development / UI/UX: Mobile and Web App development
3. Digital marketing: End-to-end digital campaign handling
4. Online Reputation Management
5. On-Ground campaign outreach
6. Inventory Management Services
7. Financial Management Services

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

Job Summary

The Copywriter is responsible for developing compelling, engaging, and brand-aligned content for advertising and marketing campaigns. This role involves writing persuasive copy for various platforms, including digital, print, TV, radio, and social media, ensuring that messaging effectively resonates with the target audience.

Key Responsibilities

• Write clear, engaging, and persuasive copy for ads, social media, websites, email campaigns, print materials, scripts, and more.
• Develop compelling taglines, headlines, and long-form content that aligns with brand voice and marketing objectives.
• Adapt tone and style to fit different brands, audiences, and campaign goals.

Collaboration & Concept Development

• Work closely with designers, art directors, and strategists to develop innovative creative concepts.
• Participate in brainstorming sessions to generate fresh campaign ideas.
• Collaborate with account managers to understand client needs and translate briefs into effective messaging.

Editing & Quality Control

• Proofread and edit copy for accuracy, clarity, and consistency.
• Ensure all content aligns with brand guidelines, legal requirements, and advertising standards.
• Optimize copy for SEO, digital marketing, and audience engagement.

Research & Insights

• Research target audiences, industry trends, and competitor strategies.
• Stay updated on advertising trends, cultural insights, and emerging marketing techniques.
• Use data and feedback to refine copy and improve campaign effectiveness.

Job Requirement

• Bachelor s degree in Marketing, Communications, Journalism, English, or a related field.
• 2+ years of experience in copywriting (advertising agency experience preferred).
• Strong storytelling, writing, and editing skills.
• Ability to write for multiple formats and platforms (digital, print, video, radio, social media).
• Creativity, attention to detail, and ability to meet deadlines in a fast-paced environment.
• A basic understanding of SEO and digital marketing principles is a plus.