Creative Strategist

9x16 Studio; Mumbai; On-site; INR 700,000 - 900,000; Full time

Job summary

9x16 Studio in Mumbai is seeking a Creative Strategist with 2–3 years of experience to turn ideas into content people want to watch.

You will develop brand content strategies, collaborate with the Director and Videographer to shoot concepts, and help brands stay relevant in short-form video across reels and shorts. This role values bold thinking, strong hooks, and the ability to craft scripts that stop thumbs and drive engagement across social platforms.

Qualifications

• 2–7 years of experience in creative strategy, content strategy, or copywriting for short-form video.
• You've actually built creative strategies for reels and shorts — not just decks and presentations.
• You can write hooks and scripts, not just brief them.
• You've done this work across multiple brands or gone deep within one.

Responsibilities

• Developing content strategies for each brand.
• Working closely with the Director & Videographer to turn ideas into shoots.

Skills

Creative strategy

Content strategy

Copywriting

Hooks & scripts

Short-form video

Job description

9x16 is building for the internet as it exists today - fast, vertical, creator-led, and culture-first.

We work at the intersection of creators, brands, and culture, turning ideas into content that people actually want to watch, share, and talk about. From creator collaborations to social-first campaigns, we help brands show up in ways that feel relevant, not forced.

If the internet is where culture happens, 9x16 is here to shape it.

Website: https://9x16.studio/Job Description:

Looking for a Creative Strategist with 2–3 years of experience who can take an idea and turn it into content people actually want to watch.

What you'll do:

• Developing content strategies for each brand
• Working closely with the Director & Videographer to turn ideas into shoots

What you need

• 2-7 years of experience in creative strategy, content strategy, or copywriting for short-form video
• You've actually built creative strategies for reels and shorts — not just decks and presentations
• You can write hooks and scripts, not just brief them
• You've done this work across multiple brands or gone deep within one

What doesn't count

• Print, TVC-only, or traditional advertising without short-form work
• Graphic design or static social media management
• Long-form content writing (blogs, SEO) without video/social experience

Nice-to-haves

• Agency experience - you've juggled multiple brand voices at speed
• A portfolio of short-form campaigns you strategised (not just executed)
• Understanding of audience psychology and what makes someone stop scrolling