Creative Director Marketing

Illusion Art; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Illusion Art seeks a Creative Director & Content Head to steer the brand’s creative vision and storytelling across events, campaigns, and digital platforms.

You will lead a creative team, develop content concepts, and ensure a strong, consistent brand identity reflecting innovative thinking and audience engagement.

Qualifications

• Experience in leading creative teams and developing content strategies across events and digital platforms.
• Strong storytelling ability and understanding of branding and digital marketing.
• Ability to manage multiple campaigns and deadlines.
• Excellent communication and presentation skills.

Responsibilities

• Lead the creative direction and content strategy across all channels.
• Develop concepts for events, campaigns, social media, and brand collaborations.
• Oversee the creative output from ideation to publishing.
• Mentor junior creatives and manage multiple projects.

Skills

Creative leadership

Content strategy

Brand storytelling

Video production

Social media strategy

Team management

Campaign concepts

Project planning

Job description

Creative Director & Content Head

Job Type

Full-Time | On-Site / Hybrid

Role Overview

We are looking for a Creative Director & Content Head who can lead the creative vision, content strategy, and storytelling across our brand, events, campaigns, and digital platforms.

The ideal candidate is someone who can think beyond conventional content, understand what makes people stop scrolling, engage, remember, and share, and turn ideas into powerful creative campaigns.

You will be responsible for leading the creative team, developing content concepts, maintaining the brand's creative identity, and ensuring that every piece of communication reflects a strong, consistent, and innovative point of view.

Key Responsibilities

• Lead the overall creative direction and content strategy of the company.
• Develop creative concepts for events, campaigns, social media, digital marketing, brand collaborations, and promotional activities.
• Build and maintain a strong and recognizable creative identity across all platforms.
• Conceptualize reels, short-form videos, campaigns, photoshoots, posters, teasers, trailers, event content, and branded content.
• Lead the content team including video editors, graphic designers, copywriters, photographers, videographers, and social media executives.
• Create content calendars and ensure timely execution of campaigns.
• Develop innovative concepts that are relevant to current trends while maintaining originality.
• Work closely with the event, marketing, sales, sponsorship, and production teams.
• Convert briefs and business objectives into strong creative concepts and campaigns.
• Oversee the complete creative process from ideation scripting production editing publishing.
• Review and approve creative outputs before publication.
• Maintain quality, consistency, and brand standards across all content.
• Develop creative strategies for event launches, artist announcements, ticketing campaigns, sponsor integrations, and event promotions.
• Study audience behavior, social media trends, competitors, and emerging content formats.
• Experiment with new formats, storytelling techniques, AI tools, visual styles, and content trends.
• Manage multiple creative projects simultaneously while meeting deadlines.

Creative Responsibilities

The candidate should be able to independently develop ideas such as:

• Viral social media campaigns
• Event announcement campaigns
• Artist announcement concepts
• Teasers and trailers
• Event aftermovies
• Brand films
• Social media series
• Influencer campaigns
• Sponsor integration concepts
• Behind-the-scenes content
• Creative advertisements
• Experiential and interactive content
• Short-form storytelling
• Campaign taglines and creative narratives

Required Skills

• Excellent creative thinking and storytelling ability.
• Strong understanding of content creation, social media, branding, and digital marketing.
• Strong understanding of filmmaking, visual storytelling, cinematography, editing, and production.
• Ability to conceptualize ideas and communicate them clearly to the creative team.
• Strong understanding of Instagram, YouTube, Reels, Shorts, and other digital platforms.
• Ability to identify trends while creating content that feels fresh rather than copied.
• Strong leadership and team-management skills.
• Excellent communication and presentation skills.
• Strong understanding of branding and visual identity.
• Ability to work under pressure and manage multiple deadlines.
• Strong attention to detail and high creative standards.

Leadership & Team Management

As the Content Head, you will be responsible for building and managing a high-performing creative team.

You will:

• Assign projects and responsibilities to team members.
• Set creative standards and deadlines.
• Review and provide feedback on creative work.
• Coordinate between creative, marketing, production, and management teams.
• Mentor junior creative team members.
• Ensure that the team consistently delivers high-quality work.

Preferred Experience

1+ years of experience in creative direction, content creation, advertising, entertainment, events, media, marketing, or a related field.

Experience in event management, entertainment, music, fashion, advertising, digital media, or youth-focused brands will be an added advantage.

Candidates with exceptional creative portfolios and strong practical experience may be considered even if their experience does not exactly match the required years.

What Were Looking For

We are looking for someone who doesn't wait for a brief to think creatively.

Someone who can walk into a room with an idea, turn that idea into a concept, build a campaign around it, guide the team through execution, and ultimately create content that people notice, remember, and talk about.

You should be:

Creative. Strategic. Trend-aware. Fearless with ideas. Strong with execution.

Most importantly, you should understand that content is not just about posting — it's about creating a feeling, building a story, and creating a brand people want to be part of.