Creative Strategist

VuduCom; Gurugram District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

VuduCom is seeking a creative strategist to shape briefs, brand narratives, and influencer content that feels authentic while driving real brand outcomes. You will craft concepts, copy, and campaign narratives across platforms, collaborating with strategy, client servicing, and creator teams.

The role emphasizes staying ahead of influencer trends and internet culture. The ideal candidate has 2+ years in copywriting within an agency or influencer marketing setting, a strong portfolio, and fluency

Qualifications

• 2+ years of copywriting experience in an agency, influencer marketing, or brand environment.
• Strong portfolio with campaign concepts, influencer briefs, and social copy.
• Naturally conceptual - you think in ideas before you think in words.
• Fluent in internet culture, influencer content formats, and short-form video language.
• Understands the balance between authentic creator voice and brand objectives.
• Comfortable working directly with creators, clients, and cross-functional teams.

Responsibilities

• Translate client/brand briefs into sharp creative concepts and influencer campaign ideas.
• Write copy for influencer briefs, brand guidelines, and content direction notes to guide creators.
• Craft captions, hooks, and CTAs for branded/influencer content across Instagram, YouTube, and LinkedIn.
• Develop campaign narratives and big ideas - from product launches to brand storytelling - built for the creator economy.
• Write pitch decks, brand story copy, and client-facing strategy documents.
• Collaborate closely with strategy, client servicing, and creator management teams to ensure copy and concepts ladder up to campaign goals.
• Stay on top of influencer trends, platform shifts, and internet culture to keep ideas fresh and relevant.

Skills

Copywriting

Influencer marketing

Campaign concepts

Social copy

Cross-functional collaboration

Internet culture literacy

Job description

VuduCom is an influencer marketing and creator commerce company that works with leading brands across FMCG, beauty, personal care, and consumer products. We help brands achieve their marketing and business goals through influencer campaigns, creator partnerships, and affiliate commerce.

THE ROLE

We're looking for a creative, concept-driven creative strategist who can think like a strategist and write like a native of the internet. You'll shape briefs, brand narratives, and influencer content that feels authentic yet drives real brand outcomes - from campaign concepts to caption-level copy.

SCOPE OF WORK

• Translate client/brand briefs into sharp creative concepts and influencer campaign ideas.
• Write copy for influencer briefs, brand guidelines, and content direction notes to guide creators.
• Craft captions, hooks, and CTAs for branded/influencer content across Instagram, YouTube, and LinkedIn.
• Develop campaign narratives and big ideas - from product launches to brand storytelling - built for the creator economy.
• Write pitch decks, brand story copy, and client-facing strategy documents.
• Collaborate closely with strategy, client servicing, and creator management teams to ensure copy and concepts ladder up to campaign goals.
• Stay on top of influencer trends, platform shifts, and internet culture to keep ideas fresh and relevant.

WHAT WE'RE LOOKING FOR

• 2+ years of copywriting experience in an agency, influencer marketing, or brand environment.
• Strong portfolio with campaign concepts, influencer briefs, and social copy.
• Naturally conceptual - you think in ideas before you think in words.
• Fluent in internet culture, influencer content formats, and short-form video language.
• Understands the balance between authentic creator voice and brand objectives.
• Comfortable working directly with creators, clients, and cross-functional teams.