Content Executive

IMPRESARIO handmade restaurants; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

IMPRESARIO handmade restaurants SOCIAL team is seeking a Context Executive who lives culture and translates moments into engaging content. You’ll spot trends, craft scripts for reels and short-form videos, and help shape platform-native storytelling across Instagram, YouTube, X, LinkedIn, and more.

From on-ground event coverage to campaign ideation and copywriting for posters, banners, and merch, you’ll collaborate with Creative, Marketing, Design, and Community teams to deliver fast,

Qualifications

• Minimum 1.5 years of experience in Copywriting, Content Writing, Social Media, or related creative roles.
• Strong creative thinking and ability to develop original ideas.
• Excellent writing skills balancing wit, clarity and storytelling.
• Strong understanding of content creation for Instagram, YouTube, X, LinkedIn and other platforms.
• Experience writing engaging video scripts for reels and short-form content.
• Passion for pop culture, internet culture, music, entertainment, sports, and trends.
• Excellent verbal and written communication with cross-functional collaboration.
• Ability to work quickly and manage multiple assignments under tight deadlines.

Responsibilities

• Content Creation: Write engaging scripts for reels and short-form videos with viral potential.
• Social Media Content: Create platform-first content for various platforms and adapt messaging.
• Event Coverage: Attend events and create real-time content and interviews.
• Campaign Ideation: Conceptualise social-first campaigns and contribute creative ideas.
• Creative Copywriting: Write copy for posts, campaigns, posters, banners, merch and branding.
• Trend & Culture Tracking: Stay updated with emerging trends and opportunities.
• Cross-functional Collaboration: Work with Creative, Marketing, Design, Community, and Content teams.
• Fast-paced Execution: Deliver high-quality content within tight timelines.

Skills

Copywriting

Content Writing

Social Media

Script Writing

Trend Awareness

Communication

Collaboration

Fast-paced

Job description

Context Executive

About the Role

SOCIAL is the hood.

The place where the neighbourhood comes alivewhether something is happening or not. Because if nothing's happening, we'll create something worth showing up for.

One night it's a Linkin Park listening party. The next, an F1 screening. Then a salsa night. A board game battle. A sushi workshop.

Music. Art. Dance. Sports. Internet Culture.

If people are obsessed with it, chances are SOCIAL is already hosting it.

We're looking for a Context Executive who doesn't just observe cultureyou live it. You know what's trending, what's being debated, what's making people nostalgic, and what's about to become the next big thing. Most importantly, you're excited to turn those moments into engaging content that people genuinely want to watch, read, and share.

Key Responsibility Areas

1. Content Creation

• Write engaging scripts for reels and short-form videos with strong viral potential.
• Develop creative copy for digital, social, and brand campaigns.

2. Social Media Content

• Create platform-first content for Instagram, YouTube, X (Twitter), LinkedIn, and other relevant platforms.
• Adapt messaging and tone according to each platform's audience and behaviour.

3. Event Coverage

• Attend on-ground events and create real-time content.
• Conduct engaging interviews and capture authentic conversations that resonate with audiences.

4. Campaign Ideation

• Conceptualise social-first campaigns that encourage engagement, sharing, and community participation.
• Contribute creative ideas aligned with cultural moments and brand objectives.

5. Creative Copywriting

• Write compelling copy for:
  • Social media posts
  • Campaigns
  • Posters
  • Banners
  • Merchandise
  • Event branding
  • Environmental graphics
  • ATL and BTL communication
• Develop impactful taglines and headlines that strengthen brand communication.

6. Trend & Culture Tracking

• Stay updated with emerging trends across music, entertainment, sports, internet culture, and lifestyle.
• Identify opportunities to create timely and culturally relevant content.

7. Cross-functional Collaboration

• Work closely with Creative, Marketing, Design, Community, and Content teams to execute campaigns effectively.
• Ensure content aligns with SOCIAL's brand voice and marketing objectives.

8. Fast-paced Execution

• Deliver high-quality content within tight timelines.
• Respond quickly to trending moments while maintaining creativity and brand consistency.

Candidate Requirements

1. Experience

• Minimum 1.5 years of experience in Copywriting, Content Writing, Social Media, or related creative roles.

2. Creative Thinking

• Strong conceptual thinking with the ability to develop original and culturally relevant ideas.
• Ability to interpret creative briefs and transform them into engaging campaigns.

3. Copywriting Skills

• Excellent writing skills with the ability to balance wit, clarity, and storytelling.
• Experience writing both long-form and short-form content.

4. Social Media Expertise

• Strong understanding of content creation for:
  • Instagram
  • YouTube
  • X (Twitter)
  • LinkedIn
• Ability to tailor content for different audiences and platform formats.

5. Script Writing

• Experience writing engaging video scripts for reels and other short-form content.
• Understanding of storytelling techniques that maximise audience retention and engagement.

6. Trend Awareness

• Passion for pop culture, internet culture, music, entertainment, sports, and emerging trends.
• Ability to identify and capitalise on relevant cultural moments.

7. Communication & Collaboration

• Excellent verbal and written communication skills.
• Strong collaboration skills with cross-functional teams in a fast-paced environment.

8. Speed & Adaptability

• Ability to work efficiently under tight deadlines.
• Comfortable managing multiple creative assignments simultaneously.

Success Metrics

The ideal candidate will be evaluated on:

1. Creative Thinking

• Ability to generate innovative, culturally relevant, and strategically sound ideas.

2. Communication

• Ability to articulate and present ideas effectively through compelling writing and storytelling.

3. Social-First Content Creation

• Consistently create engaging, platform-native content that captures attention, drives engagement, and encourages sharing.