Influencer Marketing Manager

VuduCom; Gurugram District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

VuduCom is seeking an Influencer Marketing Specialist to lead influencer campaigns from brief to execution with strong ownership and meticulous attention to detail. You will manage creator outreach, negotiate, and coordinate across teams to deliver campaigns that meet briefs and objectives.

The role requires you to work with large creator sets, tight timelines, and to identify creators and content ideas that feel native and engaging for brands and audiences, across Instagram and YouTube.

Qualifications

• 2+ years in influencer marketing or related roles.
• Strong execution and project management skills.
• Attention to detail and ownership.
• Ability to manage multiple creators and deadlines.

Responsibilities

• Translate briefs into end-to-end influencer plans.
• Identify and shortlist creators based on objectives and budget.
• Own creator outreach, negotiations, and deliverables.
• Manage end-to-end execution across multiple creators.
• Coordinate with internal teams for smooth delivery.
• Brief creators on brand guidelines and deliverables.
• Track approvals, posting schedules, and final deliverables.
• Ensure campaigns go live on time and on brief.
• Maintain campaign trackers and databases.
• Monitor performance and prepare basic insights on KPIs.
• Identify execution issues and resolve them quickly.

Skills

Influencer marketing

Creator management

Project management

Communication

Negotiation

Campaign coordination

Excel/Sheets

Tools

Excel/Google Sheets

Job description

VuduCom is an influencer marketing and creator commerce company that works with leading brands across FMCG, beauty, personal care, and consumer products. We help brands achieve their marketing and business goals through influencer campaigns, creator partnerships, and affiliate commerce.

THE ROLE

We're looking for an Influencer Marketing Specialist who can take influencer campaigns from brief to execution with strong ownership, attention to detail, and execution rigour.

This role is for someone who understands that great influencer marketing isn't just about finding creators — it's about finding the right creators, getting the campaign live correctly and on time, managing multiple moving parts, and ensuring every execution delivers against the brief and campaign objective.

You should be highly organised, comfortable working with large creator sets and tight timelines, and have enough creative understanding to identify creators and content ideas that feel relevant to the brand and audience.

ABOUT VUDUCOM

VuduCom is an influencer marketing and creator commerce company that works with leading brands across FMCG, beauty, personal care, and consumer products. We help brands achieve their marketing and business goals through influencer campaigns, creator partnerships, and affiliate commerce.

SCOPE OF WORK

• Understand client briefs and translate them into clear influencer campaign execution plans.
• Identify, research, shortlist, and recommend relevant creators based on campaign objectives, audience, content quality, platform, category fit, and budget.
• Own creator outreach, negotiation, commercials, deliverables, timelines, and campaign coordination.
• Manage the end-to-end execution of influencer campaigns across multiple creators and platforms.
• Coordinate with creators, client servicing, creative, strategy, and internal operations teams to ensure smooth campaign delivery.
• Brief creators clearly on brand requirements, content guidelines, mandatory messaging, dos and don'ts, and deliverables.
• Track creator confirmations, content submissions, revisions, approvals, posting schedules, and final deliverables.
• Ensure campaigns go live accurately, on time, and in accordance with client and platform requirements.
• Follow up rigorously with creators and internal stakeholders to ensure there are no execution gaps.
• Review creator content for brief adherence, brand integration, messaging, quality, and overall suitability before publishing.
• Maintain accurate campaign trackers, creator databases, commercials, deliverables, and status updates.
• Monitor campaign performance and prepare basic reports and insights on reach, engagement, views, content performance, and other relevant KPIs.
• Identify execution issues proactively and solve them before they impact campaign timelines or quality.
• Build and maintain strong relationships with creators for future campaigns.
• Stay updated on influencer trends, creator formats, platform behaviour, and emerging creators.
• Bring creative thinking to creator selection and campaign execution — understanding what kind of content is likely to feel native, relevant, and engaging for the audience.

WHAT WE'RE LOOKING FOR

• 2+ years of experience in influencer marketing, creator management, digital marketing, social media, or a similar role.
• Strong understanding of influencer marketing and creator ecosystems, particularly Instagram and YouTube.
• Excellent execution and project management skills — you should be comfortable managing multiple creators, deliverables, and deadlines simultaneously.
• High attention to detail and a strong sense of ownership.
• Strong follow-up skills and the ability to drive people towards deadlines without constant supervision.
• Good understanding of creator content, social media formats, and what makes content perform.
• Ability to evaluate creators beyond follower count — including content quality, audience relevance, engagement, brand fit, and campaign suitability.
• Good communication and negotiation skills.
• Ability to work in a fast-paced agency environment with changing priorities and tight timelines.
• Some level of creative thinking — you should be able to contribute ideas around creator selection, content formats, hooks, integrations, and campaign execution.
• Comfortable working with Excel/Google Sheets and campaign trackers.

KEY STRENGTHS

• Influencer identification & shortlisting
• Campaign execution
• Creator coordination & relationship management
• Project management
• Negotiation & commercials
• Campaign tracking & reporting
• Attention to detail
• Deadline management
• Problem solving
• Social media & creator understanding
• Basic creative thinking

WHAT SUCCESS LOOKS LIKE

You will be successful in this role if you can:

• Get the right creators on board.
• Keep campaigns moving without constant hand-holding.
• Ensure every deliverable is executed correctly and on time.
• Spot problems before they become client issues.
• Maintain high-quality campaign documentation and tracking.
• Understand what makes a creator/content format right for a particular brand.
• Bring ideas to the table while being exceptionally strong at execution.