Creative Strategist

ESP Engineered; Kozhikode; On-site; INR 600,000 - 900,000; Full time

Job summary

ESP Engineered in Kozhikode, India, is seeking a Creative Strategist to shape and drive storytelling on Instagram and YouTube. The ideal candidate will develop content strategies, create engaging scripts, and enhance brand presence. With strong knowledge of audience behavior and content trends, you’ll collaborate with a dynamic team to maximize engagement. Join us if you’re eager to experiment and make a tangible impact in a fast-paced environment.

Qualifications

• Strong understanding of Instagram and YouTube ecosystems, audience behavior, and content formats.
• Creative thinker with sharp storytelling instincts and scriptwriting skills.
• Ability to spot trends early and turn them into impactful campaigns.
• Energetic and experimental.

Responsibilities

• Develop content strategies that align with brand objectives and resonate with our audience.
• Create concepts, scripts, and storylines for Instagram reels, shorts, and YouTube videos.
• Plan and position the brand across digital platforms to maximize engagement and follower growth.
• Research and track trends, memes, and viral formats, and integrate them into our strategy.
• Collaborate with designers, editors, and video creators to bring your ideas to life.
• Analyze performance metrics and optimize strategies for reach, relevance, and retention.

Skills

Copy writing

SMM

Creative Thinking

Content Writing

Script writing

Brand promotion

Story telling

Job description

We are looking for a Creative Strategist who can shape and drive our brand’s storytelling on Instagram and YouTube. If you’re someone who knows how to make content trend, understands what works with students, and can script content that builds both engagement and brand presence, this is the role for you.

What You’ll Do

• Develop content strategies that align with brand objectives and resonate with our audience.
• Create concepts, scripts, and storylines for Instagram reels, shorts, and YouTube videos.
• Plan and position the brand across digital platforms to maximize engagement and follower growth.
• Research and track trends, memes, and viral formats, and integrate them into our strategy.
• Collaborate with designers, editors, and video creators to bring your ideas to life.
• Analyze performance metrics and optimize strategies for reach, relevance, and retention.

What We’re Looking For

• Strong understanding of Instagram and YouTube ecosystems, audience behavior, and content formats.
• A creative thinker with sharp storytelling instincts and scriptwriting skills.
• Ability to spot trends early and turn them into impactful campaigns.
• Energetic and experimental.

Nice to Have

• Prior experience in creative strategy, social media management, or brand building.
• Familiarity with analytics tools and data-driven decision-making.

Why Join Us?

• Work in a dynamic, fast-paced environment where creativity drives impact.
• Freedom to experiment and shape the brand’s voice.
• Be part of a team that’s passionate about building something big.

Required Skills

Copy writing Malayalam SMM Creative Thinking Content Writing Script writing Brand promotion Story telling