Creative Executive - Influencer Marketing

Zoo Media; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading advertising agency is seeking a Creative Executive to develop compelling content and impactful presentations for influencers and brands. This role requires a strong understanding of influencer marketing and the ability to convert internet trends into engaging narratives. Successful candidates will showcase excellent copywriting skills and experience in creating brand-ready presentations, ensuring alignment with brand voice. This full-time position offers an exciting opportunity to work collaboratively with various teams in a dynamic environment.

Qualifications

• Proven experience writing for influencers and digital platforms.
• Ability to convert cultural and internet moments into impactful brand narratives.
• High attention to detail, ownership mindset, and ability to work in fast-paced environment.
• Experience creating brand-ready decks and presentations.
• Ability to translate cultural moments into compelling brand narratives.
• High attention to detail and ownership mindset for fast-paced environments.

Responsibilities

• Write engaging copies, captions, hooks, and scripts for influencers.
• Conceptualize and develop creative ideas for campaigns.
• Track internet culture and translate trends into relevant content.
• Create detailed influencer briefing documents.
• Build clear decks covering campaign ideas and execution plans.
• Collaborate with teams to ensure smooth campaign execution.
• Take complete ownership of creative output for assigned campaigns.
• Ensure all content aligns with brand voice, guidelines, and platform best practices.

Skills

Strong copywriting skills

Understanding of influencer marketing

Awareness of internet culture and trends

Experience creating brand-ready decks

Brand storytelling

Attention to detail

Job description

Creative Executive – Influencer Marketing

We are seeking a Creative Executive with a strong understanding of influencer marketing and digital culture. This role involves writing compelling copies and scripts for influencers & brands with translating internet trends into brand-relevant content, and creating impactful decks for brand presentations.

Key Responsibilities

• Write engaging copies, captions, hooks, and scripts for influencers across digital and social media platforms
• Conceptualize and develop creative ideas for influencer-led campaigns aligned with brand objectives
• Track internet culture, social media trends, and real-time moments, and translate them into relevant influencer content
• Create detailed influencer briefing documents including messaging, tonality, content flow, and deliverables
• Build clear, creative, and well-structured decks for brands covering campaign ideas, content formats, creator direction, and execution plans
• Collaborate with influencer, strategy, and account teams to ensure smooth campaign execution
• Take complete ownership and accountability of creative output for assigned campaigns
• Ensure all content aligns with brand voice, guidelines, and platform best practices

Required Skills & Experience

• Strong copywriting skills with proven experience writing for influencers and digital platforms
• Good understanding of influencer marketing ecosystems, platforms, and workflows
• Strong awareness of internet culture, trends, and social media behaviour
• Experience creating brand-ready decks and presentations
• Ability to convert cultural and internet moments into impactful brand narratives
• High attention to detail, strong ownership mindset, and ability to work in a fast-paced environment

Seniority Level

Executive

Employment Type

Full-time

Job Function

Advertising

Industries

Advertising Services