Creative Strategy

Stealth Startup; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Creative freedom

High ownership for projects

Esops

Competitive salary

Job summary

Stealth Startup in Mumbai is seeking a Creative Strategist to own the creative/brand strategy and execution for a new D2C brand. You’ll be in the room where a brand is born, not just polish the deck, shaping the world, voice, and launch plan from concept to first drop.

You will craft campaigns, editorial directions, and storytelling frameworks that feel fresh and earned, with freedom to experiment and high ownership of your projects.

Qualifications

• You have built or scaled social channels for a D2C/B2C brand with high engagement.
• You possess strong aesthetic judgment and storytelling ability.
• You can write engaging scripts with effective hooks.
• You understand end-to-end content production journeys.

Responsibilities

• Define brand world, voice, and aesthetic codes for the brand.
• Conceive content strategy, editorial directions, and storytelling frameworks.
• Own pre-launch and launch creative roadmap, from seeding to first drop.
• Identify and collaborate with photographers, talent, and communities.

Skills

Great aesthetic sense

Storytelling

Engaging scripts

Hooks identification

End-to-end content production

Social media growth (D2C/B2C)

Job description

Brands that will stand the test of time will be the ones who make their customers feel part of something larger and give them a sense of identity. On those lines, we are building a cult D2C brand for India's millenial and early GenZ women. And we are looking for a Creative Strategist who can own the creative/brand strategy and execution for the brand.We are pre-launch and moving fast, and we need a Creative Strategist who wants to be in the room where a brand is born, not inherited. This isn't a polish-the-deck role. It's a build-the-whole-thing role.

What you'll own

• Brand world - Help shape and articulate who we are, who we're for, and why we matter. Voice, aesthetic codes, cultural positioning, the works.
• Content strategy - Conceive campaigns, editorial directions, and storytelling frameworks that feel fresh and earned, never trend-chasing.
• Launch strategy - Own the pre-launch and launch creative roadmap. From community seeding to first drop, you'll help orchestrate the moment.
• Creative partnerships - Identify the right collaborators, photographers, talent, and communities to build with us.

What we're not looking for

Someone who needs a fully-formed brief to get going. If ambiguity makes you nervous, this probably isn't it. If you want the work to be boxed to specific set of responsibilities.

Must Have Requirements

• You have built/scaled socials of a D2C/B2C company to a large high engagement following.
• You have a great aesthetic sense
• You are amazing at storytelling
• You can write engaging scripts with great hooks
• You know what hooks are and are able to identify great hooks
• You have seen end to end content production journeys

Bonus Points

If you are a content creator yourself.

Some benefits

• Respectful environment where you get a lot of freedom to express your creativity and high ownership for your projects.
• Huge scope to grow professionally and at much faster pace.
• Genuine consideration for your work life balance
• Competitive salary + Esops