Creative Copywriter

Osumare Marketing Solutions; Maharashtra; On-site; INR 500,000 - 900,000; Full time

Job summary

Osumare Marketing Solutions is seeking an experienced Creative Copywriter to independently manage end-to-end writing for multiple brands and campaigns. You will craft scripts, headlines, captions, and promotional copy across social, websites, and video content.

You will understand briefs, develop creative ideas, and deliver high-quality output with minimal supervision, collaborating with designers and marketing teams to ensure brand voice consistency.

Qualifications

• Proven experience in creative copywriting for brands and campaigns.
• Ability to write for multiple formats: social, websites, video scripts, ads.
• Strong proofreading and editing skills with high quality output.

Responsibilities

• Handle end-to-end creative copywriting for multiple clients and brands.
• Develop powerful, creative and attention-grabbing copy across channels.
• Write headlines, hooks, tags, captions, CTAs and promotional messages.
• Create scripts for Reels, Shorts, YouTube videos and brand videos.
• Produce website pages, blogs and marketing content with SEO in mind.

Skills

Creative copywriting

Content writing

Script writing

Editing & proofreading

Job description

About the role

We are looking for an experienced and highly creative Creative Copywriter who can independently take care of the end-to-end creative writing requirements of the agency.

The candidate will be responsible for developing creative copies, content and scripts for multiple brands, campaigns and digital platforms.

We are looking for someone who can work single-handedly, understand a brief, develop the creative idea, write the copy/script/content and deliver high-quality output with minimal supervision.

The ideal candidate should have strong hands-on experience in:

F. Campaign Concept & Communication

• Key responsibilities

• A. Handle end-to-end creative copywriting requirements for multiple clients and brands.
• B. Develop powerful, creative and attention-grabbing copy that makes people stop, notice and engage.
• C. Write creative headlines, hooks, taglines, captions, CTAs, campaign messages and promotional communication.
• D. Develop scripts for Instagram Reels, YouTube videos, advertisements, brand films, promotional videos and other video content.
• E. Write high-quality website content, landing page content, blogs, articles and other marketing content.
• F. Develop creative content for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• G. Create copy for Meta Ads, Google Ads, LinkedIn Ads and other digital advertising campaigns.
• H. Develop multiple creative concepts and copy variations for campaigns and performance marketing.
• I. Participate in brainstorming and independently develop new creative concepts, campaign ideas and communication directions.
• J. Research the brand, industry, competitors and target audience before developing communication.
• K. Understand different brand personalities and adapt the tone of communication accordingly.
• L. Work closely with designers, video editors, social media managers, performance marketing teams and account managers to convert ideas into final creatives.
• M. Review and proofread all content to ensure accuracy, clarity, grammar and quality.
• N. Handle multiple brands and projects simultaneously while maintaining consistency and quality.
• O. Ensure all assigned creative work is completed within defined timelines.

• Creative copywriting

• A. Develop scroll-stopping hooks and creative concepts.
• B. Write short-form and long-form creative copy as required.
• C. Develop memorable taglines, one-liners and campaign messaging.
• D. Create communication that is creative, relevant and aligned with the brand objective.
• E. Avoid generic and repetitive content and continuously bring fresh creative approaches.

• Script writing

• A. Develop engaging scripts for Reels, Shorts, YouTube videos, advertisements and brand videos.
• B. Create strong opening hooks that capture attention within the first few seconds.
• C. Develop scripts using storytelling, humour, emotion, education, promotion and other creative formats.
• D. Write conversational scripts suitable for voiceovers, presenters, influencers and actors.
• E. Convert a basic brief or idea into a complete, executable video script.

• Content writing

• A. Write website pages, landing pages, blogs, articles and marketing content.
• B. Develop informative yet engaging content based on the target audience.
• C. Create SEO-friendly content wherever required without compromising readability.
• D. Research topics thoroughly and ensure content is accurate and relevant.
• E. Maintain consistency in tone, messaging and brand voice.

• End-to-end ownership

This role requires the candidate to work independently and take complete ownership of creative writing requirements.

The candidate should be capable of

• A. Understanding the brief.
• B. Conducting the required research.
• C. Developing the creative idea.
• D. Writing the copy/content/script.
• E. Sharing the communication with the relevant creative team.
• F. Taking…