Copywriter

Dentsu Aegis Network; Mumbai; Vor Ort; INR 500.000 - 750.000; Vollzeit

Zusammenfassung

Dentsu Aegis Network in Mumbai seeks a Copywriter / Scriptwriter to turn briefs into compelling stories, sharp scripts, and culturally relevant creative. You craft narratives for screen from concept to dialogue while delivering strong copywriting and campaign thinking.

You will lead scriptwriting for branded films, digital content, and social campaigns, develop hooks, voiceovers, and treatments, and mentor junior writers to uphold high creative standards.

Qualifikationen

• 2+ years of experience in scriptwriting, copywriting, or branded content.
• Portfolio showcasing scripts, storytelling, and branded content.
• Strong narrative, dialogue, visual writing, and copy across brands.
• Experience collaborating with creative, production, strategy, directors, creators, and brands.
• Portfolio is mandatory.

Aufgaben

• Lead scriptwriting and storytelling for branded and digital content across platforms.
• Develop concepts, narratives, hooks, dialogue, treatments, and voiceovers.
• Turn brand briefs into original campaign ideas rooted in audience culture.
• Write campaign and digital copy including headlines, taglines, captions, on-screen copy.
• Collaborate with Creative, Strategy, Production, Directors, Designers, and Account teams.
• Mentor junior writers and maintain high creative standards.

Kenntnisse

Scriptwriting & Visual Storytelling

Creative Conceptualisation & Campaign

Branded & Social Video Content

Copywriting & Brand Voice

Pop Culture & Audience Understanding

Jobbeschreibung

Role Overview:

Were looking for a Copywriter / Scriptwriter who can turn briefs into compelling stories, sharp scripts, and culturally relevant creative. The ideal candidate is a strong storyteller who understands how to build narratives for the screen from the first hook and concept to dialogue, pacing, and the final script while also bringing strong copywriting and campaign thinking to the table.

Key Responsibilities

• Lead scriptwriting and storytelling for branded films, digital films, Reels, YouTube, creator-led content, and social-first campaigns.
• Develop concepts, narratives, story arcs, hooks, dialogue, treatments, and voiceovers that are creatively strong and visually translatable.
• Turn brand briefs into original campaign ideas and compelling story-led content rooted in audience behaviour, culture, and trends.
• Write strong campaign and digital copy including headlines, taglines, captions, on-screen copy, and brand messaging across platforms.
• Collaborate with Creative, Strategy, Production, Directors, Designers, and Account teams to take ideas from concept to execution.
• Develop creative narratives, treatments, references, and pitch content, and confidently present and sell ideas internally and to clients.
• Review and elevate scripts and copy while mentoring junior writers and maintaining a high creative standard across projects.

Key Skills

• Scriptwriting & Visual Storytelling narrative structure, dialogue, pacing, characterisation, treatments, and story development
• Creative Conceptualisation & Campaign Thinking — turning briefs into distinctive, culturally relevant ideas
• Branded & Social Video Content — films, Reels, YouTube, creator-led content, and platform-native storytelling
• Copywriting & Brand Voice — headlines, taglines, captions, campaign copy, and tone of voice
• Pop Culture & Audience Understanding — strong grasp of trends, internet culture, creators, and what makes content resonate

Qualifications & Experience

• 2+ years of experience in scriptwriting, copywriting, advertising, branded content, digital media, or creative agencies, with strong experience in video-led storytelling.
• Proven ability to take a brief from concept to production-ready script, with a portfolio showcasing strong scripts, storytelling, and branded content.
• Excellent command of narrative, dialogue, visual writing, and creative copy, with the ability to adapt across brands, formats, and audiences.
• Experience collaborating with creative, production, strategy, directors, creators, and brands, with strong communication and presentation skills.
• Portfolio is mandatory and should demonstrate a strong mix of scripts, films, digital/social campaigns, and copywriting.