Copywriter

Angel-and-Genie; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Angel-and-Genie in Bengaluru, India is looking for a strategic Copywriter to create engaging content across various platforms. This role demands creativity and collaboration, as you'll be transforming complex business offerings into compelling narratives. The ideal candidate will possess 1-2 years of relevant experience and a degree in Mass Communication or related fields.

Your responsibilities will include crafting persuasive copy, collaborating with design teams, and managing multiple projects efficiently. Strong writing and design skills are essential, along with a keen understanding of branding.

Qualifications

• 1-2 years of experience in copywriting, branding, content, or agency environments.
• Proven experience writing for B2B/enterprise/corporate audiences.
• Strong visual design skills and a strong portfolio.

Responsibilities

• Create clear, persuasive, and engaging copy for various platforms.
• Collaborate with designers to produce creative outputs.
• Work closely with strategy teams to understand business objectives.

Skills

Excellent written English

Strong grammar

Storytelling ability

Branding understanding

Design skills

Education

Bachelor’s degree in Mass Communication, English, Journalism, Marketing, or related field

Job description

Job Overview

We are seeking a sharp, strategically minded Copywriter to join our team. The ideal candidate will have a strong command over language, a deep understanding of branding, and the ability to transform complex business offerings into compelling stories. This role requires strategic thinking, creative agility, attention to detail, and the ability to work in a fast-paced, collaborative environment across multiple industries and formats. Ensure you share your portfolio / writing samples with the application.

Responsibilities and Duties

Brand & Content Development

• Create clear, persuasive, and engaging copy for websites, campaigns, brochures, decks, reports, and digital platforms.
• Develop brand messaging frameworks, taglines, and tone of voice systems.
• Write thought‑leadership content, case studies, customer stories, and founder‑led communication.
• Translate technical or complex subjects into clear, compelling communication.
• Create scripts for brand films, corporate AVs, and internal communication assets.

Strategic Communication

• Work closely with strategy and servicing teams to understand business objectives and audience needs.
• Build differentiated messaging for B2B, corporate, and enterprise brands.
• Ensure consistency of brand language across all touchpoints.
• Support pitch presentations and new business proposals with strong storytelling.

Collaboration & Execution

• Collaborate with designers to create integrated creative outputs.
• Present ideas, rationale, and concepts internally and to clients when required.
• Manage multiple projects simultaneously while maintaining quality and timelines.
• Stay updated with evolving content formats, industry trends, and communication practices.

Skills

Education & Experience

• Bachelor’s degree in Mass Communication, English, Journalism, Marketing, or related field (or equivalent experience).
• 1‑2 years of experience in copywriting, branding, content, or agency environments.

Writing & Strategic Skills

• Excellent written English with strong grammar, editorial accuracy, and storytelling ability.
• Proven experience writing for B2B/enterprise/corporate audiences.
• Ability to write long‑form and short‑form content with equal effectiveness.
• Strong understanding of branding, positioning, and audience psychology.

Design Skills

• Excellent visual design skills with a strong portfolio showcasing your work.
• Ability to create wireframes, storyboards, user flows, and sitemaps.
• Strong understanding of user‑centered design principles and usability best practices.

Soft Skills

• Strong conceptual thinking and ability to generate original ideas.
• Excellent communication and presentation skills.
• Ability to manage feedback constructively and work collaboratively across teams.
• High attention to detail with a strong ownership mindset.