Copy Lead

Chtrbox; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chtrbox in Mumbai, India, is seeking an experienced Copy Lead to elevate the team’s thinking and writing quality, blending hands-on writing with mentorship and creative direction.

You will set the creative and writing quality bar, provide first-level guidance, push for original, insight-led work, and mentor copywriters while collaborating with Art, Strategy, and Accounts.

Qualifications

• 7–9 years of agency experience in copy/creative.
• Strong experience across social, digital, mainline advertising.
• Portfolio showing both conceptual thinking and executional writing.
• Identify generic thinking and push ideas towards originality.
• Experience on pitches and high-priority briefs.
• Strong communication, presentation and collaboration skills.

Responsibilities

• Set and maintain a strong creative and writing quality bar.
• Provide first-level copy guidance and feedback before review.
• Push for more original, insight-led work beyond generic writing.
• Help teams prep for brainstorms, reviews and presentations.
• Remain hands-on as a writer on important briefs, campaigns and pitches.
• Collaborate with Art, Design, Strategy, and Account Management.
• Mentor and support copywriters to elevate thinking and craft.
• Review and refine work for clarity, relevance, and sharpness.

Skills

Copy leadership

Mentorship

Creative direction

Campaign writing

Feedback

Collaboration

Job description

We’re looking for an experienced Copy Lead to strengthen the creative thinking and writing quality across the team. This role combines hands‑on writing with mentorship and creative guidance, with a strong focus on pushing the team towards sharper, more original and insight‑led work.

• Set and maintain a strong creative and writing quality bar across the team’s work.
• Provide first‑level copy guidance and feedback, helping teams sharpen their ideas, thinking and writing before work moves forward for review.
• Push the team beyond generic, formulaic or overly AI‑dependent writing, encouraging more original, culturally relevant and insight‑led thinking. This will be a key part of the role.
• Help teams prepare for brainstorms, creative reviews and presentations.
• Remain hands‑on as a writer, particularly on important briefs, campaigns and pitches.
• Collaborate closely with Art, Design, Strategy, Account Management and other teams to develop integrated creative solutions.
• Mentor and support copywriters in improving their conceptual thinking, writing craft and ability to turn insights into ideas.
• Review and refine work to ensure it is clear, relevant, distinctive and creatively sharp across formats.

Qualifications

• 7–9 years of agency experience, primarily in a copy/creative function.
• Strong experience across social, digital, mainline advertising, campaigns and scripting.
• A strong portfolio demonstrating both conceptual thinking and executional writing across multiple formats.
• Someone who can identify generic thinking and knows how to push ideas towards stronger, more original thoughts.
• Strong understanding of how copy and visual ideas come together to create integrated campaigns.
• Experience working on pitches and high‑priority briefs.
• Ability to give constructive feedback and elevate the work of other writers while remaining hands‑on.
• Strong communication, presentation and collaboration skills.

Why This Role Stands Out:

• You’re not just a strong writer, you can make other writers better.
• You have a sharp instinct for insight, originality and cultural relevance.
• You know how to challenge the obvious and push ideas further.
• You can comfortably switch between mentoring the team and writing the big idea yourself.

If you believe a great copy starts with great thinking, we’d love to hear from you.