Copywriter (Digital Marketing Agency)

BTB Digital; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

BTB Digital is seeking a mid-level copywriter in Mumbai to craft content across blogs, social posts, ad copies, and scripts for B2B and B2C brands. You will research topics, ensure accuracy, and collaborate with teams to meet client goals.

The role requires 1–3 years of copywriting experience, a related bachelor's degree, and strong writing with a keen sense of brand voice. This is an on-site, permanent position with a collaborative agency environment.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications or related field.
• 1–3 years of hands-on copywriting experience, preferably with a digital agency.
• Experience with financial institutions is a plus.

Responsibilities

• Research industry topics to ensure accuracy and relevance.
• Write clear, engaging content across blogs, social posts, ad copies, scripts, emails, and website content.
• Collaborate with internal team and client stakeholders to meet objectives.
• Draft, refine, and proofread content to ensure clarity and brand tone.
• Manage multiple briefs and deliver high-quality content on deadlines.
• Translate briefs into compelling copy and creative concepts.
• Contribute ideas to brand content and campaigns.
• Clearly communicate ideas with clients to ensure alignment.
• Show passion for writing and strong creative ideation.
• Brainstorm and present new, relevant ideas for campaigns.
• Understand social media formats and digital campaigns.
• Visualize copy with design and stay aware of current trends.
• Work with designers, marketers, and project leads.
• Maintain tone, clarity, and consistency across communications.

Skills

Copywriting

Storytelling

Research

Editing

Project management

Collaboration

Creative ideation

Campaign thinking

Design sense

Education

Bachelor's degree in English, Journalism, Marketing, Communications

Job description

Level: Copywriter (Junior / Mid-Level) | Role: Permanent (On-Site) |

Overview

We are looking for a mid-level copywriter with a creative mindset and a strong grasp of storytelling. The ideal candidate has 1-3 years of hands-on experience crafting compelling content across blogs, social media, ad campaigns, and short video scripts for B2B and B2C brands.

Job Requirements

Education:

Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Experience:

Minimum 1-3 years of professional content/copywriting experience, preferably with a digital agency. Prior experience of working with financial institutions is a plus.

Key Responsibilities:

• Research: Conduct basic to in-depth research on industry topics to ensure accuracy and relevance.
• Content Development: Write clear, engaging content across formats - blogs, social media posts, ad copies, short video scripts, emailers, and website content.
• Collaboration: Work closely with the internal team and client stakeholders to develop content that meets objectives.
• Editing: Draft, refine, and proofread your work to ensure clarity, originality, and adherence to brand tone.
• Project Management: Manage multiple briefs and deliver high-quality content within deadlines.
• Creative Adaptation: Interpret briefs and translate them into compelling copy and creative concepts.
• Strategic Input: Contribute ideas and bring fresh thinking to brand content and campaigns.
• Client communication: Able to clearly articulate ideas while interacting with clients, ensuring alignment and understanding.
• Passion for Writing: Strong interest in creating thoughtful, well-crafted content.
• Creative Ideation: Ability to brainstorm and present new, relevant ideas.
• Campaign Thinking: Understanding of social media content formats and digital campaigns.
• Design Sensibility: Ability to visualize how copy and design work together; awareness of current digital and creative trends.
• Team Collaboration: Comfortable working with designers, marketers, and project leads.
• Positive Attitude: Open, adaptable, and solution-oriented.
• Time Management: Efficient with deadlines and capable of handling multiple projects.
• Brand Consistency: Maintain tone, clarity, and consistency across all communication.
• Strong Plus: Highly adaptable in developing pitch presentations, ideation, and structuring campaign flows.

Ready to make an impact with your writing? Join our team and help us craft content that drives success for our clients.