Creative & Brand Strategist

Proponent Technologies; Dehradun; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Proponent Technologies is seeking an experienced Creative & Brand Strategist to own the brand's direction, positioning, and overall presence. You will shape the storytelling, ensure consistency across channels, and drive impact across digital campaigns and events.

You will lead cross-functional teams—marketing, SEO, content, design—and translate business goals into strategic campaigns. This strategic leadership role requires vision, strong communication, and a track record of driving brand

Qualifications

• 5-8 years of proven experience in Brand Strategy, Creative Strategy, Marketing, Advertising, or a related field.
• Strong understanding of brand positioning, brand building, storytelling, and creative communication.
• Excellent conceptual and strategic thinking.
• Strong understanding of digital marketing and social media platforms.
• Familiarity with the technology and IT industry, particularly digital products, services, or technology-driven businesses.

Responsibilities

• Develop and lead the company's overall brand strategy and positioning.
• Define and maintain a consistent brand identity, voice, messaging, and communication framework.
• Develop creative concepts and strategies for digital campaigns, social media, websites, advertisements, events, and marketing initiatives.
• Translate business objectives into strong creative campaigns and brand narratives.
• Lead the creative direction for major campaigns and brand initiatives.
• Work closely with management, marketing, SEO, content, design, and video teams to ensure consistent brand communication.
• Conduct competitor, market, audience, and trend research to identify opportunities for brand growth.
• Develop creative briefs and provide strategic direction to designers, content writers, video editors, and other creative resources.
• Establish standards for visual communication and brand consistency across all channels.
• Plan and execute brand campaigns that improve brand awareness, engagement, credibility, and market positioning.
• Identify new creative opportunities across social media, advertising, content marketing, website communication, and offline branding.
• Review and evaluate creative output to ensure it meets the company's strategic and quality standards.
• Analyze campaign and brand performance and use insights to improve future strategies.
• Stay updated with creative trends, consumer behavior, digital platforms, AI tools, advertising trends, and emerging brand strategies.
• Present creative concepts and strategic recommendations to senior management.

Skills

Brand Strategy

Creative Strategy

Marketing

Advertising

Storytelling

Brand Positioning

Digital Marketing

SEO Understanding

Leadership

Audience Insights

Tools

Canva

Figma

Adobe Creative Suite

AI creative tools

Job description

• We are looking for an experienced Creative & Brand Strategist who can take ownership of our brand's creative direction, positioning, communication, and overall brand presence.
• The ideal candidate will combine strategic thinking, creative leadership, market understanding, and strong storytelling to build a distinctive and consistent technology brand.

Key Responsibilities : -

• Develop and lead the company's overall brand strategy and positioning.
• Define and maintain a consistent brand identity, voice, messaging, and communication framework.
• Develop creative concepts and strategies for digital campaigns, social media, websites, advertisements, events, and marketing initiatives.
• Translate business objectives into strong creative campaigns and brand narratives.
• Lead the creative direction for major campaigns and brand initiatives.
• Work closely with management, marketing, SEO, content, design, and video teams to ensure consistent brand communication.
• Conduct competitor, market, audience, and trend research to identify opportunities for brand growth.
• Develop creative briefs and provide strategic direction to designers, content writers, video editors, and other creative resources.
• Establish standards for visual communication and brand consistency across all channels.
• Plan and execute brand campaigns that improve brand awareness, engagement, credibility, and market positioning.
• Identify new creative opportunities across social media, advertising, content marketing, website communication, and offline branding.
• Review and evaluate creative output to ensure it meets the company's strategic and quality standards.
• Analyze campaign and brand performance and use insights to improve future strategies.
• Stay updated with creative trends, consumer behavior, digital platforms, AI tools, advertising trends, and emerging brand strategies.
• Present creative concepts and strategic recommendations to senior management.

Required Skills & Competencies : -

• 5-8 years of proven experience in Brand Strategy, Creative Strategy, Marketing, Advertising, or a related field.
• Strong understanding of brand positioning, brand building, storytelling, and creative communication.
• Excellent conceptual and strategic thinking.
• Strong understanding of digital marketing and social media platforms.
• Good understanding of SEO, websites, digital presence, and how they contribute to overall brand growth.
• Familiarity with the technology and IT industry, particularly digital products, services, or technology-driven businesses.
• Ability to develop campaigns from concept strategy execution evaluation.
• Strong communication, presentation, and leadership skills.
• Excellent understanding of audience psychology and market trends.
• Ability to manage and guide creative teams.
• Strong problem-solving and decision-making abilities.
• Ability to balance creativity with business objectives and measurable outcomes.

Preferred Experience : -

• Experience working with IT, technology, SaaS, digital marketing, or B2B brands.
• Experience handling a company's brand strategy independently.
• Experience leading integrated marketing or branding campaigns.
• Strong portfolio demonstrating brand campaigns, creative concepts, strategic projects, and measurable outcomes.
• Familiarity with tools such as Canva, Figma, Adobe Creative Suite, AI creative tools, or similar platforms.

What We Expect From This Role : -

• This is a strategic leadership role, not limited to social media posting or graphic design.

We are looking for someone who can answer:

• What should our brand stand for, how should the market perceive us, and what creative strategy will help us get there
• The candidate should be capable of thinking strategically, developing ideas, directing execution, and taking ownership of the brand's growth and creative identity.