Communication Strategist

Xpresso Global; Kozhikode district; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Xpresso Global in India is seeking a Communication Strategist who blends creativity with strategy to craft powerful brand narratives and marketing plans. You will define how brands speak, across digital, print, and experiential channels, and collaborate with cross-functional teams to ensure consistent brand storytelling.

This role requires 4–7 years of experience, a deep understanding of consumer psychology, and exceptional written and verbal communication skills.

Qualifications

• 4–7 years of brand strategy, communications, or marketing experience.
• Strong understanding of consumer psychology and market dynamics.
• Excellent written and verbal communication skills.
• Proven ability to translate insights into impactful creative direction.
• Strong organizational skills with file management and workflow discipline.
• Deep understanding of AI tools for creativity and faster execution.

Responsibilities

• Develop and articulate brand positioning and messaging frameworks.
• Build integrated communication strategies across digital, print, and experiential platforms.
• Collaborate with creative, content, and digital teams for consistent storytelling.
• Analyze audience insights, trends, and competitors to inform strategy.
• Support new business pitches with strategic communication ideas and narratives.
• Define KPIs and KRAs for the creative team; monitor performance and accountability.
• Support project management to deliver campaigns on time and within scope.
• Apply logical thinking and problem solving to resolve challenges.

Skills

Brand strategy

Communications

Creative direction

Written communication

Verbal communication

AI for creativity

Analytical thinking

Time management

Tools

AI tools

Job description

We’re looking for a Communication Strategist who can blend creativity with strategy to craft powerful brand narratives and marketing communication plans. You’ll define how brands speak, what they say, and where they say it.

Key Responsibilities

• Develop and articulate brand positioning, messaging frameworks, and tone of voice.
• Build integrated communication strategies across digital, print, and experiential platforms.
• Collaborate with creative, content, and digital teams to ensure consistent brand storytelling.
• Analyze audience insights, trends, and competitors to inform strategic direction.
• Support new business pitches with strategic communication ideas and narratives.
• Define KPIs and KRAs for the creative team; monitor performance and maintain accountability.
• Support project management to deliver campaigns on time and within defined scope.
• Apply logical thinking and problem-solving to resolve creative or execution challenges.

Requirements

• 4–7 years of experience in brand strategy, communications, or marketing.
• Strong understanding of consumer psychology and market dynamics.
• Excellent written and verbal communication skills.
• Proven ability to translate insights into impactful creative direction.
• Strong organizational skills with effective file management, workflow structuring, and time discipline.
• Deep understanding of AI tools for creativity, efficiency, and faster, smarter execution.