Creative Designer

Epoch Elder Care; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Epoch Elder Care in Gurugram seeks a Senior Executive - Creative to lead the content and creative output across digital and offline channels, shaping brand storytelling. You will oversee video editing, graphic design, and asset management, collaborate with the design manager and agencies, and drive audience engagement.

The role requires 4–5 years in content creation or digital marketing and a Bachelor's degree in Mass Communication, Journalism, Marketing, or related field, with willingness to

Qualifications

• Bachelor's degree in Mass Communication, Journalism, Marketing or related field.
• 4–5 years of industry experience in content creation, digital marketing or media.
• Proven ability to craft engaging multimedia content across platforms.

Responsibilities

• Design and implement strategic creative plans for each service line and audience.
• Oversee video editing, graphic design, asset management and brand aesthetics.
• Manage social media channels to grow engagement and visibility.
• Prepare creative performance reports and forecasts based on data.
• Collaborate with sales for delivery of sales support materials.

Skills

Content industry

Video editing

Graphic design

Social media

Communication

Adobe suite

Figma

Canva

Microsoft Office

Education

Bachelor's degree in Mass Communication, Journalism, Marketing

Tools

Adobe suite

Figma

Canva

Microsoft Office

Job description

Senior Executive - Creative

Key Responsibility Areas:

Creative Strategy:

• Work with design manager & agency to design and implement a strategic creative plan for each service line and each target audience.
• Work with design manager & agency to define overall creative strategy (brand positioning, storytelling, visual identity, and competitive advantage) across all digital and offline platforms.
• Creative Formats/Verticals: Blogs, Social Media, Newsletters, Video Campaigns, Marketing Collaterals, and Website Copy.
• Understand the competitive landscape and digital & offline creative market trends.

Media Production & Design:

• Utilize a good working knowledge of video editing to oversee, refine, and produce engaging video content for various campaigns without necessarily needing expert-level editing skills.
• Leverage good graphic design skills to create compelling visual assets, establish brand aesthetics, and guide the creative team.
• Responsible for overall creation, definition & implementation of the content production process and asset management.

Social Media & Audience Engagement:

• Apply a strong understanding of social media platforms to manage channels, engage target audiences, and increase brand visibility.
• Plan to ensure achievement of audience growth and engagement targets, aligning with company marketing policies and strategies.

Creative reports & metrics:

• Prepare and present creative performance & engagement reports and present realistic forecasts to the management team based on past performance data.
• Analyse various social media and lead generation metrics. Present to management and board on insights and overall strategy.

Industry development:

• Continually develop knowledge of the digital landscape, social media algorithms, applications, and competition.

Partnership with sales:

• Coordinating with the sales team on delivery of sales support materials.
• Provide information on current audience needs, content consumption habits, and industry trends.
• Report on key KPIs related to content reach and engagement to implement a consistent closed-loop between marketing and content creation.

Eligibility:

• Qualifications: Bachelors degree in Mass Communication, Journalism, Marketing, or any related creative business course.
• Experience: 4 to 5 years of industry (content creation, digital marketing, or media) experience.

Skills:

• Content Industry Experience: Has been successful in content creation, experience and a working knowledge of the digital media industry.
• Video & Graphic Skills: Demonstrates a good, practical grasp of video editing and graphic design to produce and manage multimedia assets effectively.
• Social Media Understanding: Deep understanding of social media platforms, algorithms, community management, and online content trends.
• Communication and people skills - need to be able to communicate all aspects of the content operation to marketing teams & all team members.
• Computer skills - ability to create and maintain content calendars, asset libraries, and performance reports and all Adobe suit, Figma, Canva & Microsoft office software skills.
• Excellent creative and storytelling skills.
• Strong communication and networking skills.
• Good planning and organisational skills.
• Self-motivation, drive and initiative.
• An outgoing and confident approach.
• Should be energetic, persuasive and well organized and able to demonstrate the ability to conceptualize and deliver engaging content.
• Keen creative sense, with the ability to find innovative, brand-oriented solutions to problems.
• Open to Travel.