Creative Strategist

Collective Artists Network; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Collective Artists Network is seeking a dynamic creative lead to translate brand briefs into compelling campaigns across digital, social, and traditional channels. You will drive ideation, oversee copy and concept development, and guide a multidisciplinary team to deliver integrated campaigns that align with business objectives.

You will collaborate with strategy, campaign management, and business development to craft winning pitches and orchestrate end-to-end execution with partners.

Qualifications

• Bachelor's degree & 2+ years of experience in advertising and branded campaigns at an agency or brand
• Understanding of and past experience in crafting integrated campaigns across all marketing channels from digital, social media, influencer marketing, paid media, mobile, etc
• Proven experience with copy and concept development including digital films, long form content, short video formats, creator content, etc
• Strong creative vision with an understanding of business objectives
• Track record of creating ideas for global or large scale brands
• Expertise in social and digital best practices across platforms
• Have deep knowledge in running a 360-campaign, from strategy development to tactical execution
• Should love entertainment and consume ridiculous amounts of content
• Should be well adept with global & Indian trends, formats and developments in the space of social media, advertising, influencer marketing, and branded content
• Proven experience in building insight-driven solutions for brands across categories
• Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist
• Ability to work collaboratively with different teams and departments to bring the creative vision to life
• Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects

Responsibilities

• Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
• Build disruptive ideas and campaigns based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviours, and cultural trends
• Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach
• Lead and guide a team of creatives, content strategists, copywriters, designers for maximum growth and impact, helping them upskill and learn
• Be creatively involved in end-to-end coordination and execution with third parties like director, producer and other partners
• Work with the Business Development and Account Management teams to handle creds meetings, client engagement opportunities

Skills

Creative thinking

Brand strategy

Team leadership

Social/digital

Campaign management

Trend awareness

Education

Bachelor's degree

Job description

Role & responsibilities

Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches.

Build disruptive ideas and campaigns based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviours, and cultural trends.

Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

Lead and guide a team of creatives, content strategists, copywriters, designers for maximum growth and impact, helping them upskill and learn.

Be creatively involved in end-to-end coordination and execution with third parties like director, producer and other partners.

Work with the Business Development and Account Management teams to handle creds meetings, client engagement opportunities

Preferred candidate profile

Bachelor's degree & 2+ years of experience in advertising and branded campaigns at an agency or brand

Understanding of and past experience in crafting integrated campaigns across all marketing channels from digital, social media, influencer marketing, paid media, mobile, etc

Proven experience with copy and concept development including digital films, long form content, short video formats, creator content, etc

Strong creative vision with an understanding of business objectives

Track record of creating ideas for global or large scale brands

Expertise in social and digital best practices across platforms

Have deep knowledge in running a 360-campaign, from strategy development to tactical execution

Should love entertainment and consume ridiculous amounts of content

Should be well adept with global & Indian trends, formats and developments in the space of social media, advertising, influencer marketing, and branded content

Proven experience in building insight-driven solutions for brands across categories

Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist

Ability to work collaboratively with different teams and departments to bring the creative vision to life

Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects