Brand Services Director

publicis groupe india; Mumbai City; On-site; INR 2,500,000 - 5,200,000; Full time

Job summary

Publicis Groupe India is seeking a visionary integrated marketing leader to create and implement robust roadmaps for clients, especially traditional brands seeking a digital-first transformation. You will drive content strategies, collaboration, and customer journey optimization to convert engagement into tangible results.

The role emphasizes strategic thinking, leadership of a team of account managers, and the ability to educate clients on powerful digital marketing beyond social media.

Qualifications

• Proven experience in integrated marketing and account management across traditional and digital landscapes.
• Ability to translate complex ideas into actionable strategies.
• Excellent communication and collaboration with cross-functional teams and clients.
• Strong understanding of customer journeys, content strategies and brand building.
• Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Responsibilities

• Build integrated roadmaps tailored to each client's brand and transform traditional marketing to digital-first strategies.
• Educate clients on the potential of digital marketing beyond social media.
• Develop and implement creative content strategies aligned with brand goals.
• Foster collaboration between brands, influencers, media and stakeholders to enhance reach.
• Map customer journeys and identify touchpoints for digital engagement.
• Drive conversions through personalized digital interactions and improved experiences.
• Collaborate with operations to address customer and brand challenges.
• Apply creative problem-solving for innovative digital solutions.
• Lead and mentor a team of account managers.
• Set KPIs and monitor performance of integrated campaigns.

Skills

Integrated marketing

Account management

Strategic thinking

Communication

Team leadership

Job description

Role Overview

We are seeking a visionary who can create and implement a robust integrated roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.

Key Responsibilities

• Build comprehensive integrated roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
• Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
• Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
• Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.
• Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
• Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
• Work closely with business operations to understand and address customer and brand challenges.
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
• Collaborate with various departments, to ensure cohesive and effective digital strategies.
• Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
• Set clear KPIs and objectives for integrated campaigns and initiatives.
• Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.

Qualifications

• Proven experience in integrated marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.
• Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
• A deep understanding of customer journeys, digital content strategies, and brand building.
• Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Key Attributes

• Visionary thinker.
• Creative and strategically fertile, capable of generating innovative ideas and solutions.
• Strong advocate for the power of digital marketing.
• Results-oriented with a focus on driving customer engagement and brand growth.

If you are a dynamic and creative integrated marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionizing our clients' landscapes. .