Creative Content Strategist

Faircent; Gurgaon; On-site; INR 500,000 - 750,000; Full time

Job summary

Faircent is seeking a Creative Content Strategist to translate business briefs into engaging content across apps, websites, and CRM communications. You will craft campaigns, script engaging videos and reels, and ensure consistency of brand voice across channels.

The ideal candidate has at least 2 years in content strategy or related roles, with strong English writing and the ability to work with cross-functional teams in a fast-paced fintech environment.

Qualifications

• 2+ years of experience in content strategy, creative content, copywriting, digital marketing or a similar role.
• Excellent writing and communication skills in English.
• Ability to write short, sharp and engaging copy for digital formats.
• Experience in developing scripts for videos, reels or other digital formats.

Responsibilities

• Understand business, marketing and product objectives and translate them into content and communication strategies.
• Develop creative concepts and campaign ideas for products, services, launches and customer engagement initiatives.
• Write and develop campaign concepts, communication themes, video and social media scripts, ad copy and headlines.
• Create CRM communication including push notifications, email, SMS and other lifecycle communications.
• Develop app, web, landing-page and promotional copy that is simple, engaging and customer-friendly.
• Convert complex propositions into clear, compelling customer communication.
• Develop channel-specific communication while maintaining brand voice across touchpoints.
• Collaborate with Marketing, Product, Business and Design teams to meet requirements.

Skills

Creative thinking

Copywriting

Content strategy

English writing

Communication skills

Digital marketing

Social media content

Education

Graduate

Job description

Creative Content Strategist
#DoMoreThanAJob

Experience: Min 2 years| Opening(s): 1| Posted Date : 18-09-2026

Location: Head Office, Gurgaon | Experience: Minimum 2 Years | Employment Type: Full-Time

Job Description Job Responsibilities:

• Understand business, marketing and product objectives and translate them into relevant content and communication strategies.
• Develop creative concepts and campaign ideas for products, services, launches and customer engagement initiatives.
• Write and develop campaign concepts, communication themes, video and social media scripts, short-form/reel scripts, ad copy and headlines.
• Create CRM communication including push notifications, email, SMS and other customer lifecycle communication.
• Develop app, web, landing-page and promotional copy that is simple, engaging and customer-friendly.
• Convert complex business or product propositions into clear, compelling customer communication.
• Develop channel-specific communication while maintaining consistency in brand voice and messaging.
• Work closely with Marketing, Product, Business, Design and other internal teams to understand requirements and develop communication.
• Create content briefs for designers, video editors and other creative resources.
• Participate in brainstorming sessions and proactively bring new creative ideas, formats and communication approaches.
• Adapt a single campaign idea into multiple formats and channels.
• Review and refine content based on business objectives, audience insights and campaign performance.
• Maintain consistency in tone, messaging, grammar and brand communication across customer touchpoints.
• Stay updated with emerging content formats, social media trends, digital campaigns and evolving consumer communication styles.

What We Are Looking For

• Minimum 2 years of experience in content strategy, creative content, copywriting, digital marketing, advertising or a similar role.
• Strong creative thinking with the ability to develop ideas from a business brief.
• Excellent writing and communication skills in English.
• Strong understanding of digital-first communication and social media content.
• Ability to write short, sharp and engaging copy rather than only long-form content.
• Experience in developing scripts for videos, reels or other digital formats.
• Ability to understand different audiences and adapt communication accordingly.
• Strong attention to detail, grammar and language.
• Ability to work independently as well as collaborate with cross-functional teams.
• Comfortable working in a fast-paced environment with multiple briefs and deadlines.

Preferred Skills

• Experience in Fintech, Financial Services, Banking or NBFC.
• Experience with consumer technology or digital products.
• Understanding of performance marketing and CRM marketing.
• Experience with app-based products and customer communication.
• Exposure to social media campaigns and short-form video/reels.
• Familiarity with AI-led content creation and marketing tools.

The Ideal Candidate

We are looking for someone who can look at a brief such: “We need to increase customer adoption of this product” — and turn it into a big idea, campaign theme, communication strategy, scripts, CRM copy, social content, app communication and execution-ready creative briefs. In short, you should be able to think strategically, write creatively and make ideas execution-ready.

Why Join Us?

• Opportunity to work on real business and customer-facing communication.
• Exposure to fintech, financial services, digital products and AI-led initiatives.
• Opportunity to work across campaigns, social media, CRM, app communication and brand content.
• Collaborative environment with exposure to Marketing, Product and Business teams.

Work Location

Head Office, Gurgaon

Candidates who are strategic thinkers, strong writers and naturally curious about ideas, campaigns and consumer communication are encouraged to apply.

Role

Social Media

Skills

Concepts, hooks, scripts,

Functional Area

Marketing

Education

Graduate