Content & Creative Strategy Professional

Friday Code; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Friday Code seeks a hands-on, client-facing Content & Creative Strategist who blends creative thinking with content, presentations and client management. You will shepherd assignments from brief to delivery, collaborating with content, design and marketing teams to craft compelling campaigns and decks.

Ideal candidates have 3 years of experience in content, copywriting or creative strategy, a portfolio of campaign work, and strong English communication.

Qualifications

• 3 years of relevant experience in content, copywriting, creative strategy, digital marketing, client servicing or a combination of these.
• Experience in a digital marketing/advertising/creative/branding or integrated marketing agency is preferred.
• Client-facing experience, campaign conceptualisation, pitch decks and presentations are an advantage.
• Candidates should be able to demonstrate relevant work through a portfolio, presentation samples or previous campaign work.

Responsibilities

• Understand client objectives and convert requirements into clear internal briefs.
• Develop creative concepts, campaign ideas and content directions for social, digital campaigns and brand communication.
• Research brands, audiences, competitors and digital trends to strengthen recommendations.
• Create content/copy for social media, websites, blogs, ads, emails, video scripts and campaigns.
• Build client presentations and pitch decks with a clear narrative from Business Challenge to Execution.
• Present concepts to clients, defend recommendations and adapt based on feedback.
• Coordinate with internal teams to ensure quality and timely delivery.
• Manage day-to-day content and creative requirements, briefs, approvals and revisions.

Skills

Creative ideation

Content strategy

Copywriting

Campaign development

Client servicing

Presentation skills

Pitch-deck development

Social media content

Brand storytelling

Research & trend analysis

Brief writing

Feedback management

Project coordination

Stakeholder management

English communication

Education

Bachelor's degree in Marketing/Mass Communication/Journ/Advertising/English/Business Administration

Tools

PowerPoint

Google Slides

Canva

Google Docs/Sheets

Social media tools

ChatGPT/AI tools

Job description

About the Role

This is a hands-on, client-facing role combining creative thinking, content, presentations and client management. The role takes assignments through the complete journey: Client Brief fi Research fi Ideation fi Content/Creative Strategy fi Deck Development fi Client Presentation fi Feedback fi Internal Briefing fi Execution fi Review. The role is not purely content writing or traditional client servicing.

Key Responsibilities

Client Brief & Requirement Understanding: Understand client objectives, business priorities, target audience, brand positioning and
communication challenges. Participate in client calls, ask the right questions and convert requirements into clear internal briefs.
Creative Ideation & Concept Development: Develop creative concepts, campaign ideas, communication themes and content
directions for social, digital campaigns, brand communication and topical content. Identify the central creative thought and
communication hook.
Research & Insights: Research brands, audiences, competitors, industries, consumer behaviour, cultural conversations and digital
trends. Use relevant references and insights to strengthen recommendations.
Content & Copywriting: Create content/copy for social media, digital campaigns, websites, blogs/articles, ads, emailers, video/reel
scripts, LinkedIn, brand communication, campaigns and presentations. Write headlines, hooks, taglines, captions, CTAs and campaign
messaging while maintaining brand voice.
Presentation & Deck Development: Create client presentations, campaign decks, content strategy decks, creative presentations and
pitch decks. Build a clear narrative around the idea and structure thinking from Business Challenge fi Insight fi Idea fi Strategy fi
Execution fi Expected Communication Outcome.
Client Presentations & Creative Selling: Present creative concepts, campaign ideas and content strategies to clients. Explain the
insight and rationale clearly, answer questions, defend recommendations and adapt based on client response.
Feedback & Client Relationship Management: Interpret client feedback, distinguish strategic from executional changes, translate
feedback into actionable internal requirements, coordinate revisions and keep clients aligned on timelines and deliverables.
Internal Coordination & Execution: Work with Content, Creative, Design, Production, Social Media, Performance Marketing and
Client Servicing teams. Brief teams, track deliverables, review execution against approved direction and ensure quality through final
delivery.
Account Management: Manage day-to-day content and creative requirements, briefs, approvals, revisions and deliverables. Prioritise
requirements, proactively identify opportunities and contribute to account growth.
New Business & Pitch Support: Support pitches through research, creative concepts, communication directions, pitch-deck content
and presentation narratives.

What Were Looking For

A strong creative thinker and writer who can understand the business problem behind a brief.
Comfortable in client-facing situations and confident presenting ideas and decks.
Strong at converting ideas into clear, compelling presentations.
Able to manage feedback constructively and coordinate multiple internal teams.
Organised, proactive and comfortable managing multiple accounts and deadlines.
Curious about brands, advertising, culture, consumer behaviour and digital trends.
Able to balance creative quality, client expectations and execution realities.

Required Skills

Creative ideation & conceptualisation | Content strategy | Copywriting | Campaign development
Client servicing & communication | Presentation skills | Pitch-deck development
Social media content | Brand storytelling | Research & trend analysis
Brief writing | Feedback management | Project coordination | Stakeholder management
Strong written and verbal communication with excellent command of English

Tools & Platforms

Microsoft PowerPoint, Google Slides, Canva, Google Docs/Sheets
Social media platforms and basic digital marketing/content tools
ChatGPT and other Generative AI tools

Experience & Qualifications

03 years of relevant experience in content, copywriting, creative strategy, digital marketing, client servicing or a combination of these.
Experience in a digital marketing, advertising, creative, branding or integrated marketing agency is preferred.
Client-facing experience, campaign conceptualisation, pitch decks and presentations are an advantage.
Bachelors degree in Marketing, Mass Communication, Journalism, Advertising, English, Business Administration or related discipline
preferred.
Candidates should be able to demonstrate relevant work through a portfolio, presentation samples or previous campaign work.

Good to Have

Digital campaign conceptualisation | Video/reel scripting | Social media strategy
Understanding of performance marketing, digital advertising, SEO and content marketing
New-business pitches | Presenting to senior client stakeholders | Brand strategy
Familiarity with AI-assisted creative and content workflows

Who Should Apply?

Someone who enjoys the complete journey of an idea receiving a brief, understanding the real requirement, brainstorming,
researching, developing the creative/content solution, building the presentation, presenting to the client, interpreting feedback and
working with internal teams to get the idea executed.

Key Success Measures

Accurate understanding of client requirements and strong, relevant creative/content ideas.
Clear, compelling presentations and confident client communication.
Effective feedback management and strong client relationships.
Smooth movement from brief to execution with quality maintained through delivery.
Ability to manage multiple accounts, priorities and timelines.
Proactive contribution to client opportunities, engagement and account growth.

Important

This is a Work From Office position based in Chennai. The candidate should be comfortable working in a fast-paced digital marketing
agency environment, managing multiple client requirements and participating in client meetings, presentations and internal creative
discussions.