Copywriter

Zoomies; Pune District; Sur place; INR 450 000 - 700 000; Plein temps

Résumé du poste

Zoomies is seeking a sharp, consumer-obsessed copywriter in Pune to craft copy across the consumer journey—from ads to product pages and packaging. You will turn product truths into memorable benefits, develop hooks, and write across formats with a direct, smart, consumer-first voice.

The ideal candidate has 1–4 years in D2C, performance marketing or consumer brands, and can generate many ideas quickly while iterating based on performance data. Join a fast-growing startup with a bold brand voice.

Qualifications

• Exceptional command of English.
• Strong headline writing and hook development.
• Ability to simplify complex product details into consumer-friendly messages.

Responsabilités

• Write copy for Meta/Instagram ads, Google ads and static ads.
• Develop hooks, headlines, primary text, CTAs and scripts for video content.
• Translate product truths into compelling consumer-facing messages and benefits.
• Create multiple creative angles and messaging territories from a single insight.
• Write scripts for UGC creators, influencers and brand voices.
• Copy homepage, product pages, landing pages and checkout messaging with a conversion focus.

Connaissances

Headlines

Hooks writing

Ad copy

UGC scripts

Conversion writing

Brand voice

English proficiency

Description du poste

Company Description

Zoomies Petcare Pvt. Ltd. is a Pune-based, funded clean-label pet food and nutrition startup building the next generation of pet nutrition in India. We’ve crossed ₹1.5 Cr in monthly revenue in less than 6 months and serve customers Pan India across D2C, GT, marketplaces, and quick commerce.

About the Role

We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad → Landing Page → Product Page → WhatsApp → Email → Social → Packaging → Campaigns.

The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies.

Function: Brand Marketing

Experience: 1-4 Years

Industry: D2C/Consumer/Performance Marketing

What You Will Do

1. Performance Advertising

• Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
• Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication.

2. Turn Product Features into Consumer Benefits

• Translate product truths into memorable consumer-facing expressions.
• Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle.

3. Develop Multiple Creative Angles

• Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories.
• Generate multiple distinct hooks and executions from one underlying consumer insight.

4. UGC & Video Scripts

• Write scripts that sound like real people, not advertisements.
• Work with UGC creators, influencers, founders, pet parents, actors and editors.
• Structure scripts around Hook → Problem → Product → Proof → Payoff → CTA.

5. Website & Conversion Copy

• Write and improve homepage, product pages, landing pages, product descriptions, offers, bundles, subscription messaging, FAQs, pop-ups and checkout messaging.
• Write for conversion, not merely readability.

6. Brand Voice

• Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first.
• Make complex product and nutrition information simple, memorable and compelling.

What We Are Looking For

• Exceptional command of English.
• Very strong headline and hook writing.
• Ability to simplify complicated product information.
• Strong understanding of consumer psychology.
• Ability to write conversationally and adapt tone across formats.
• Obsession with good advertising.
• Ability to generate many ideas quickly.
• Willingness to rewrite and iterate based on performance data.

Ideal Background

• 1–4 years of experience in D2C, performance marketing, advertising, content or consumer brands.
• Experience writing Meta/performance ads and UGC is strongly preferred.
• Understanding of CAC, ROAS, CTR and CVR is a strong advantage.
• Experience with Indian consumers and consumer brands is a plus.
• Portfolio showing strong advertising thinking and writing.

What Success Looks Like

• You consistently turn product truths and consumer insights into copy that makes people stop, understand, believe and buy. Your work improves creative performance and gives the Creative Strategist a larger library of proven messaging angles to scale.