Ad-Copywriter

AcquireX; Pune District; On-site; INR 450,000 - 750,000; Full time

Job summary

AcquireX in Pune is seeking an Ad Copywriter – Performance Marketing to join our growth marketing team. You will craft high-performing, conversion-driven ad copy for e-commerce and B2B brands targeting the US market.

Collaborate with performance marketers and designers to create visual-first creatives, write short overlays and headlines, script 15-second video ads, and optimize underperforming creatives.

Qualifications

• 2–4 years of experience writing paid ad copy.
• Strong grasp of performance-driven messaging.
• Comfortable writing short overlay text and headlines.
• Experience with Meta ads.
• Ability to write video scripts and voiceovers.
• Experience working on US-market brands (preferred).

Responsibilities

• Write Meta (Facebook & Instagram) feed ad copy.
• Write Pinterest feed ad copy.
• Develop visual-first ad concepts with overlay text, headlines, and primary text.
• Script short-form video ads (15 seconds) with voiceovers.
• Write retargeting display and native ads.
• Adapt messaging for B2C and B2B audiences.
• Improve and optimize underperforming ad creatives.

Skills

Paid ad copy

Short-form writing

Video script writing

Meta ads understanding

US-market experience

Tools

Meta Ads Manager

Job description

Job Description
Role-Ad-Copywriter
Location:VimanNagar Pune
Experience: 2–4 years
Job Type: Full-time
No of Positions: 1

AcquireX is hiring an Ad Copywriter – Performance Marketing to join our growth marketing team.

This role is for someone who enjoys writing high-performing ads, not long-form content. You’ll work closely with performance marketers and designers to create conversion-driven creatives for e-commerce and B2B brands in the US market.

What You’ll Do

• Write Meta (Facebook & Instagram) feed ad copy

• Write Pinterest feed ad copy

• Develop visual-first ad concepts with overlay text, headlines, and primary text

• Script short-form video ads (15 seconds) with voiceovers

• Write retargeting display and native ads

• Adapt messaging for B2C and B2B audiences

• Improve and optimize underperforming ad creatives

What We’re Looking For

• 2–4 years of experience writing paid ad copy

• Strong grasp of performance-driven messaging

• Comfortable writing short, clear overlay text and headlines

• Experience with Meta ads

• Ability to write video scripts and voiceovers

• Experience working on US-market brands (preferred)