Copywriter

Foxtale; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A consumer-focused beauty brand in Mumbai is looking for an experienced copywriter to create engaging, performance-driven content for various platforms. This role involves developing impactful copy for ads, emails, and messaging frameworks that convert. The ideal candidate has over 4 years of copywriting experience, particularly in D2C or related fields, and possesses a strong understanding of marketing mechanics. If you are creative and can thrive in fast-paced environments, apply now.

Qualifications

• 4+ years of copywriting experience (D2C/Beauty/FMCG/Agency preferred).
• Strong understanding of performance marketing mechanics & consumer psychology.
• Excellent command of English with strong sense of structure, tonality, and grammar.

Responsibilities

• Write high-impact copy for performance ads across various platforms.
• Develop hooks, CTAs, and messaging frameworks optimized for conversions.
• Collaborate with creatives to align messaging and visuals.

Skills

Copywriting

Performance marketing understanding

Consumer psychology knowledge

Email marketing

Creativity

Job description

Responsibilities

• Write high-impact copy for performance ads across Meta, Google, YouTube, etc.
• Develop sharp hooks, CTAs, and messaging frameworks optimized for conversions
• Test variations and iterate copy based on performance insights
• Craft engaging, conversion-focused content for email, WhatsApp, SMS, and push notifications
• Partner with the CRM team to build journeys, drip campaigns, and retention flows
• Maintain consistency in tone and brand personality across all touchpoints
• Collaborate with creatives to align messaging and visuals for campaigns
• Support website/product pages with benefit-led copy and storytelling
• Assist in product launches, campaign messaging, and packaging copy when needed

Requirements

• 4+ years of copywriting experience (D2C/Beauty/FMCG/Agency preferred)
• Strong understanding of performance marketing mechanics & consumer psychology
• Experience writing for email/CRM channels and paid ad placements
• Ability to write short-form, conversion-focused copy with speed and clarity
• Excellent command of English with strong sense of structure, tonality, and grammar
• Ability to take feedback, iterate fast, and work in fast-paced environments

Apply now at [e-mail]