Copywriter

Built Athletics; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Built Athletics is seeking a writer to craft performance ad scripts for our paid campaigns. You will create hooks, angles, and UGC briefs to drive short-form video scripts that resonate in feeds and drive spend optimization.

You’ll translate customer reviews and product details into compelling ad angles, iterating on winners using CPA data and maintaining a backlog of test ideas. This role is based in Mumbai and requires in-person collaboration with the team.

Qualifications

• 1–3 years of direct-response or performance ad copy experience.
• Portfolio of shipped ad scripts or UGC concepts.
• Based in Mumbai and able to work in person with the team.

Responsibilities

• Write performance ad scripts for Meta: hooks, angles, UGC concepts.
• Turn customer reviews into ad angles and scripts.
• Iterate on winners using spend and CPA data.
• Maintain a backlog of hooks and concepts to test.

Skills

Copywriting

Ad scripts

Performance marketing

Job description

Mainstreet is a Mumbai-based D2C company. We run the Mainstreet Marketplace (sneakers, streetwear, apparel) and BUILT, our own natural-movement footwear brand. Our growth runs on Meta, and creative is the biggest lever we have.

The role: you will work directly with our growth team writing the scripts behind our paid ads - hooks, angles, UGC briefs, and short-form video scripts. Scripts ship weekly and you will see exactly which lines move spend.

What you'll do:

• Write performance ad scripts for Meta: hooks, angles, UGC concepts, short-form video scripts
• Turn customer reviews, comments, and product details into ad angles
• Iterate on winners using spend and CPA data
• Keep a running backlog of hooks and concepts to test

What we're looking for:

• 1-3 years writing direct-response or performance ad copy, D2C/e-commerce preferred
• A portfolio of shipped ad scripts or UGC concepts, ideally with results
• You write for the feed, not for awards - hooks, thumbstop, retention
• Based in Mumbai and able to work with the team in person
• Bonus: you know sneaker, streetwear, or fitness culture