Senior Copywriter

Meesho; Bengaluru; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

Meesho is seeking a Senior Copywriter for the User Growth team in Bengaluru. You will craft concise, witty copy that aligns with the brand voice across social media, ads, and notifications, turning briefs into creative concepts.

The role requires a black belt in copywriting, a passion for wordplay, and meticulous attention to detail. Expect fast-paced projects, collaborative brainstorms, and opportunities to push creative boundaries.

Qualifications

• Black belt in copywriting with proven track record.
• Think outside the box to deliver standout copy.
• Extraordinary attention to punctuation and style.
• Quirky sense of humor to engage audiences.

Responsibilities

• Wield words to create copy across social media, push notifications, digital ads, and more.
• Deeply understand brand voice and integrate it consistently.
• Collaborate with the creative team to brainstorm and push boundaries.
• Maintain flawless copy with strong grammar and accuracy.
• Multitask and manage deadlines across projects.

Skills

Copywriting

Creative thinking

Attention to detail

Humor/wit

Job description

About The Team

As the Growth team, we play a key role in making Meesho one of the most sought-after e-commerce destinations in India. We hold end-to-end responsibility to launch and scale-up users on the platform by ensuring the right selection, competitive pricing and sales. As our senior copywriter, you’ll join us to create the best user experience in the online shopping journey – word by word

From acquiring users onto the social media channels through social-first campaigns to monthly sales campaigns, we look after all funnels of the user’s life on Meesho. We also engage and retain our users on the platform with growth-related initiatives. We want to enable every user to experience the power of Internet commerce.

We focus on personal growth and team bonding just as much as we do on working hard. That’s why, we have regular 1-1s, monthly outings, and timely rewards and recognitions.

About The Role

Short version: We’re searching for someone with a blackbelt in wordplay. An experienced wordsmith ninja who loves cracking lame jokes, puns, and witty one-liners. Someone who has a flair for turning ordinary briefs into something extraordinarily creative.

Long version: Being a Senior Copywriter in the User Growth team of Meesho is a role that requires someone who can craft copy that strikes precision and leaves a lasting impact. We’re looking for a creatively energetic person who is excited to immerse themself in creative thinking and push boundaries to develop fresh and innovative ideas. Are you ready to unleash your creativity and bring a touch of quirkiness to every project?

What You Will Do

• Wield the power of words to create compelling and engaging copy that inspires action across various platforms, including social media, push notifications, digital ads, and more.
• Dive deep into the brand's essence, understanding its voice and personality. Your copy will seamlessly integrate with the brand's identity, leaving a lasting impression.
• Collaborate with the creative team, brainstorming ideas that push the boundaries. Your imagination will know no bounds as you come up with innovative concepts.
• Unleash your sharp-eyed grammar ninja skills to ensure flawless copy that is free of typos, inconsistencies, and grammatical errors.
• Navigate the ever-changing landscape of project timelines and deadlines with agility. Your ability to multitask and prioritize will ensure that no copy challenge is left unconquered.

Requirements

• You must possess a black belt in copywriting, with a proven track record of crafting impactful and persuasive copy.
• Your mind is a treasure trove of creative ideas, and you can think outside the box to deliver copy that stands out from the crowd.
• You have an eagle-eyed focus on the tiniest of details, ensuring that every comma, semicolon, and hyphen is in its rightful place.
• A quirky sense of humor! Your copy will surprise, entertain, and tickle the funny bones of your audience.

Experience

What you will need

• 3-5 years of copywriting experience.
• A combination of ad agency and client-side experience is a plus.
• Have previously worked on a myriad of brands and industries. (Kudos, if you’ve worked on an e-commerce brand)
• Experience in writing ad films for any medium. Great recommendations by previous employers.