Copywriter & Content Creator

Pratilipi; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Pratilipi is seeking a sharp and creative copywriter who excels at turning attention into action. You will write high-converting ad copy, create compelling video scripts, and collaborate closely with growth and design teams to drive performance.

The ideal candidate has 1-2 years of experience in copywriting, a strong understanding of consumer behavior, and proficiency in writing hooks and storytelling across multiple languages. Join us if you are passionate about content and advertising!

Qualifications

• 1-2 years of strong copywriting experience with a proven understanding of what drives clicks and purchases.
• Excellent at writing hooks, storytelling, and persuasive CTAs in multiple languages.
• Fast, creative, and highly productive.

Responsibilities

• Write high-converting ad copy, hooks, headlines, captions, and CTAs.
• Create short-form video scripts for Reels, Shorts, and performance ads.
• Generate multiple creative concepts and test different messaging approaches.

Skills

Copywriting

Storytelling

Persuasive writing

Consumer psychology

Content creation

Job description

We're looking for a sharp, creative copywriter who knows how to turn attention into action. If you can write hooks that stop the scroll, scripts that hold attention, and copy that drives purchases, we'd like to talk.

What You’ll Do

• Write high-converting ad copy, hooks, headlines, captions, and CTAs
• Create short-form video scripts for Reels, Shorts, and performance ads
• Find unique angles for book bundles and turn them into compelling stories
• Generate multiple creative concepts and test different messaging approaches
• Work closely with growth, design, and video teams to improve performance
• Use data and audience insights to refine winning copy

Who You Are

• 1-2 years of strong copywriting experience with a proven understanding of what drives clicks and purchases
• Excellent at writing hooks, storytelling, and persuasive CTAs in multiple languages
• Fast, creative, and highly productive
• Understands consumer psychology and buying behavior
• Obsessed with content, advertising, and marketing. You know how to call out the target audiences through your scripts.
• AI-assisted content creation and research
• Strong editing and content refinement skills
• Rapid ideation and creative iteration
• Ability to balance speed, quality, and output volume

Preferred Background

• Experience writing for D2C brands, e-commerce, consumer apps, or performance marketing
• Experience with Meta, Instagram, YouTube Shorts, or similar ad platforms
• Familiarity with AI tools for research, ideation, and content creation

Bonus Points

• Personal content page, newsletter, social media presence, or portfolio
• Experience creating content that drove measurable sales or growth
• Ability to analyze performance metrics and improve creative output

We're looking for builders, not content writers. People who understand that every word has a job: get attention, create desire, and drive action.

Security & Data Handling

You will be expected to follow Pratilipi’s security and data protection standards, maintain confidentiality, ensure proper handling of sensitive creator and user information, adhere to role-based access controls, and report any suspicious activity.