Copywriter

Kapiva is a company of Adret Retail Private Limited; India; On-site; INR 300,000 - 420,000; Full time

Job summary

Kapiva is seeking a copywriter who thinks in ads as well as words, comfortable writing in English and Hinglish for performance marketing. The role sits near the creative process, shaping content for social media ads and influencer campaigns.

You will craft scripts for influencer-led ads, static ad copies, and captions, while coordinating with editors to align with video pacing and references. Portfolio sharing is encouraged.

Qualifications

• 1–3 years of copywriting experience in digital or performance marketing.
• Strong command over English and Hinglish writing.
• Experience writing influencer scripts and performance ad creatives.
• Basic understanding of video editing styles and providing direction to editors.

Responsibilities

• Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
• Create static ad copies, hooks, and captions for performance marketing.
• Write naturally in English and Hinglish depending on audience.
• Collaborate with editors by suggesting edit styles, pacing, and visual references for videos.
• Turn product insights into clear, engaging ad concepts that drive conversions.
• Collaborate with creative and performance teams to iterate based on ad performance.

Skills

Copywriting

English/Hinglish writing

Script writing

Performance ads

Social media ads

Job description

We’re looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.

This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.

Responsibilities

• Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
• Create static ad copies, hooks, and captions for performance marketing.
• Write naturally in English and Hinglish, depending on the audience and creator.
• Work closely with editors by suggesting edit styles, pacing, and visual references for videos.
• Turn product insights into clear, engaging ad concepts that drive conversions.
• Collaborate with creative and performance teams to iterate based on ad performance.

Requirements

• 1–3 years of copywriting experience in digital or performance marketing.
• Strong command over English and Hinglish writing.
• Experience writing influencer scripts and performance ad creatives.
• Basic understanding of video editing styles, references, and creative direction to coordinate with editors.
• Please share your portfolio at [e-mail]

Bonus

Experience working on men’s health, supplements, fitness, or wellness brands.