Copywriter

Communication Crafts; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

A creative agency in Ahmedabad seeks a Copywriter to develop impactful messaging through various content forms. The role involves collaborating with cross-functional teams, mentoring, and attending client meetings to gather requirements. Essential skills include impeccable English, creative writing, and proficiency in Gujarati or Hindi. Candidates should have 4-5 years of copywriting experience in an ad agency, working on diverse projects, including branding, print, and web content.

Qualifications

• 4-5 years of experience as a copywriter, preferably in a full-service agency.
• Ability to write in Gujarati or Hindi apart from English.
• Experience working on branding projects.

Responsibilities

• Conceptualize and refine copy that drives impact.
• Collaborate with designers and account managers.
• Create content maps and marketing collaterals.
• Research client's requirements and consumer psychology.
• Develop brand identity through names and taglines.

Skills

English language proficiency

Creative writing

Ideation skills

Knowledge of Gujarati or Hindi

Team collaboration

Experience in print and web projects

Job description

Communication Crafts is a full-service creative and digital agency based in Ahmedabad, founded in 2005.

With a team of creatives, strategists and video production experts, we deliver end-to-end branding, advertising, digital marketing, video & film production, and content creation services.

As a Copywriter, you will conceptualize, create, and refine copy that drives impact. From campaign slogans and ad headlines to long-form content, social media, email, web copy, etc., you’ll own the messaging, tone and consistency. You’ll also mentor juniors, collaborate cross-functionally, and help shape strategies that align with business goals.

Experience Required: 4-5 years

Skills

• Impeccable English and creative writing skills
• 1+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
• Great ideation skills and ready to work in a well-defined team structure
• Should be able to write in Gujarati or Hindi compulsorily, apart from English
• Should take ownership of their individual projects, working in sync with the design and account management team members, occasionally with other leaders
• Should have worked on print, web, and branding projects

Job Description

• Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers, occasionally with other leaders
• Attending client meetings for new projects along with the team, asking the right questions to collect data to work on the project successfully
• Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals
• Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand’s requirement
• Coming up with brand names, taglines, brand story, values, mission, vision, core values, philosophy etc. to define brand identity
• Continuously come up with new and innovative creative marketing ideas for a range of multiple clients