Copywriter

Unico Creative Studios; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Creative freedom

Exposure to major brands

Competitive pay

Job summary

A creative agency in Bengaluru is seeking a talented Copywriter to craft compelling scripts and campaigns that engage audiences. The role involves developing ideas for various media, adapting content for regional languages, and maintaining brand voice across platforms. Candidates should have at least 3 years of experience in copywriting and possess strong storytelling skills. This position offers creative freedom and opportunities to work on significant national and regional campaigns.

Qualifications

• Minimum 3 years of experience in copywriting at a creative agency, production house, or equivalent.
• Strong command over one or more regional languages.
• Excellent storytelling and conceptual thinking skills.

Responsibilities

• Develop creative concepts and campaign ideas across multiple platforms.
• Write scripts for ads and brand films that capture emotion.
• Collaborate with team members to bring ideas to life.

Skills

Copywriting

Storytelling

Conceptual thinking

Visual thinking

Understanding of local culture

Job description

Role Overview

As a Copywriter, you’ll be the voice of brands — crafting scripts, campaigns, and copy that make people stop, smile, think, and act. You’ll collaborate with art directors, creative directors, and strategists to bring ideas to life across all mediums.

Key Responsibilities

• Develop creative concepts, taglines, and campaign ideas across print, digital, TVCs, and social media.
• Write scripts for ads, brand films, and digital content that capture emotion and drive impact.
• Adapt content into regional languages (Kannada, Telugu, Malayalam) while keeping the tone and context intact.
• Collaborate closely with designers, filmmakers, and strategy teams to bring ideas to life.
• Maintain consistency of brand voice across all platforms.
• Lead and mentor junior writers when required.
• Stay updated with pop culture, regional trends, and language nuances.

Requirements

• Minimum 3 years of experience in copywriting at a creative agency, production house, or equivalent.
• Strong command over one or more of the following languages.
• Excellent storytelling and conceptual thinking skills.
• Ability to think visually and write for multiple media formats.
• Familiarity with local culture, idioms, and expressions.
• A portfolio that shows creative range and originality.

Bonus Points For

• Scriptwriting experience in ad films or short content.
• Understanding of social media tone and trends.
• Multilingual writing ability.

What We Offer

• A creative space that values ideas over hierarchy.
• Exposure to major brands and campaigns across India.
• Opportunities to collaborate on national and regional ad films.
• Competitive pay and creative freedom.