Copywriter (advertising agency)

dentsu; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

dentsu in Bengaluru is seeking a copywriter to conceptualize and craft copy for mainline, social media and digital campaigns. You will collaborate with cross-functional teams to produce original work for diverse audiences and contribute ideas in brainstorms across multiple clients.

The role focuses on content strategy, calendar development and leading both short- and long-form copy to advance brand objectives while handling multiple projects under tight deadlines.

Qualifications

• 1–4 years of copywriting experience in an advertising or digital agency.
• A strong creative portfolio demonstrating concept to execution.
• Clear communication and ability to collaborate across teams.

Responsibilities

• Conceptualize and write copy for mainline, social media and digital campaign briefs.
• Collaborate with cross-functional partners to create original work for diverse audiences.
• brainstorms and contribute ideas for various clients.
• Develop content strategies and calendars for multiple clients.
• Lead and execute short-form and long-form copy for brand engagements.
• Work with the art team to bring ideas to life.
• Coordinate with Creative, Account and Client teams to ensure copy meets objectives.
• Manage multiple projects under tight deadlines.

Skills

Copywriting

Portfolio

Team player

Communication

Digital advertising

Idea selling

Under pressure

Meeting deadlines

Job description

• Conceptualize and write copy for mainline, social media and digital campaign briefs.
• Collaborate with cross-functional partners to create novel and original work for a variety of audiences.
• Participate in brainstorms and contribute ideas for various clients.
• Work with the team to develop content strategies and content calendars for various clients.
• Lead and execute short-form & long-form copy development for brand engagements.
• Work with the art team to bring their ideas to life.
• Work closely with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives.
• Manage and work independently, under tight deadlines, while juggling multiple projects.

Professional Skills:

• Must have 1-4 years of copywriting experience with an advertising / digital agency.
• Must have a strong creative portfolio.
• Team player, Presentable and good communication skills.
• Passionate about digital and the possibilities that new technologies bring to communication
• Ability to recognize strong creative ideas and see them through to completion.
• Ability to sell ideas to other members of the creative team and to clients.
• Ability to thrive under pressure in a fast-paced environment.
• Ability to meet deadlines for multiple projects simultaneously.
• Should be able to handle pressure and comfortable with strict timelines