Senior Copywriter

Point of View Brandcom; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Point of View Brandcom in Mumbai is seeking a copywriter and creative thinker with a broad portfolio spanning films, digital, print and design.

You will craft a clear creative worldview, pitch original ideas, ensure flawless English, and collaborate with planners, art directors and production teams.

4-6 years of agency copywriting experience is preferred; Mumbai-based candidates or those able to join immediately are highly desired.

Qualifications

• 4-6 years of copywriting experience in advertising, design, digital/social or mixed media agencies.
• Portfolio demonstrates copy across films, digital/social, print and design.
• Preference for candidates based in Mumbai or able to join immediately.

Responsibilities

• Concept and build a clear and concise creative worldview for the brand, including the big idea and tone of voice across opportunities.
• Pro-actively pitch original ideas to leverage the digital-first audience landscape; think acts not ads.
• English is the primary language of communication with strong grammar, punctuation and phrasing.
• Aid development and execution of ideas from inception to completion and contribute to content strategy, collaborating with planners, account managers, content strategists, senior copywriters, art directors and production resources.
• Versatility across B2C and B2B brands, with a portfolio showing strong copywriting across channels.
• Preference given to Mumbai-based candidates or those who can join immediately.

Skills

Copywriting

Creative thinking

Grammar mastery

Portfolio

Job description

You’re a copywriter and a creative thinker with a well-rounded portfolio that demonstrates work across creative disciplines and briefs. While writing is your primary craft, you enjoy seeing creative ideas take myriad forms and shapes. An ideal candidate for this role will be one who seeks the freedom that comes with attempting briefs that cut across films, digital/social, print and design opportunities.

What You’ll Be Doing

• Concept and build a clear and concise creative worldview for the brand. This includes coming up with the big idea that serves as a take off point for the creative process, building a recognisable tone of voice and pushing this POV across creative opportunities such as integrated advertising campaigns, digital/social creativity, design projects among others.
• Pro-actively pitch original ideas that can help creatively leverage the digital-first nature of the audience landscape today. As an agency we want to raise our creative bar substantially. So you will be expected to champion higher order conceptual ideas for the brands we work on. Think acts not ads; think entertainment not vanilla communications alone
• English is the primary language of communication for a majority of the brands we work on, and you are expected to have a complete command over every aspect of it (read: grammar, punctuation, phrasing etc).
• Aid the development and execution of creative ideas from inception through to completion and contribute to the content strategy of the brands we work on. This role needs you to take interest and ownership of the end creative product. You will need to partner and work with other creative stakeholders such as Planners/Account Managers, Content Strategists, Senior Copywriters, Art Directors, Production resources and others, to develop final form of the creatives
• We are looking for candidates with 4-6 years of copywriting experience preferably within an advertising, design, digital/social or mixed media creative services/agency environment
• Versatility is key to this role. So experience that cuts across B2C and B2B brands would be desirable. Your portfolio will need to demonstrate awesome copywriting work (and hopefully stop our search instantly!)
• Preference will be given to those who are currently based in Mumbai and/or can join us immediately. We are not considering outstation candidates for this role unless they already have base in Mumbai city.