Creative Copywriter

Ideamint India; Pune District; On-site; INR 450,000 - 750,000; Full time

Job summary

Ideamint India is seeking a Copywriter who can transform briefs into attention-grabbing communication across digital, social, branding and offline formats. You will shape ideas, campaigns and voice across multiple brands, collaborating with art directors, strategists and accounts teams.

The role requires 3-4 years in advertising or brand communication, with strong English writing, storytelling and scriptwriting skills. A fast-paced agency environment awaits across multiple projects.

Qualifications

• 3-4 years of relevant experience in advertising, creative agencies or branding.
• Strong written English with excellent grammar and communication.
• Ability to develop ideas beyond executing copy.
• Understanding of advertising, branding, digital content and social media.
• Ability to switch across different brand voices and formats.

Responsibilities

• Write social media copy, captions, headlines, taglines and campaign messaging.
• Develop campaign ideas and communication routes from client briefs.
• Write scripts for reels, digital films and branded videos.
• Create copy for digital campaigns, branding, websites and print.
• Adapt writing styles for different brands and industries.
• Collaborate with art directors, designers, strategists and accounts teams.
• Research consumer behaviour and trends.
• Participate in brainstorming, pitches and campaign development.
• Present ideas internally and to clients when required.
• Proofread and maintain consistency and quality across all communication.

Skills

Written English

Conceptual thinking

Storytelling

Scriptwriting

Brand voice adaptation

Multi-format writing

Research skills

Collaboration

Job description

We’re looking for a Copywriter who understands ideas, brands, advertising and how to turn a brief into communication that gets noticed.

The role requires someone who can think beyond captions, contribute to campaign thinking and write across digital, social, branding and offline formats.

What You’ll Do

• Write compelling social media copy, captions, headlines, taglines and campaign messaging
• Develop campaign ideas, creative concepts and communication routes based on client briefs
• Write scripts for reels, digital films, short-form content and branded videos
• Create copy for digital campaigns, branding projects, websites, presentations, print and offline communication
• Adapt writing styles and tone of voice across different brands and industries
• Collaborate closely with art directors, designers, strategists and account teams
• Research consumer behaviour, cultural trends, competitors and category communication
• Participate actively in brainstorming sessions, pitches and campaign development
• Present and explain creative ideas internally and, when required, to clients
• Proofread and maintain consistency, clarity and quality across all communication

What We’re Looking For

• 3-4 years of relevant experience in advertising, creative agencies, digital agencies or brand communication
• Strong command of written English with excellent grammar and communication skills
• Strong conceptual thinking with the ability to develop ideas, not just execute copy
• Good understanding of advertising, branding, digital content and social media
• Ability to write across multiple formats and switch between different brand voices
• Strong storytelling and scriptwriting skills
• Ability to interpret briefs and convert them into sharp, relevant communication
• Comfortable working in a fast-paced agency environment across multiple projects
• Open to feedback, collaboration and creative iteration
• A strong portfolio showcasing campaigns, copywriting, scripts and brand work