Content Writer

Blubein; Chennai District; Hybrid; INR 600,000 - 1,000,000; Full time

Job summary

Blubein is a science-backed nutraceutical brand focused on quality and transparency. We are hiring a Script & Content Writer for Performance Marketing (D2C) to develop hooks, scripts and ad copy for Meta campaigns and in-house video concepts.

This primarily-office role offers hybrid consideration for strong candidates outside Tamil Nadu. You will craft short-form video scripts, UGC content and briefs for creators, while tracking CTR and hook rate to continuously improve results.

Qualifications

• 2–4 years in scriptwriting or copywriting for D2C or agency work.
• Strong understanding of consumer psychology and hooks.
• Proven ability to write short-form video and UGC scripts.
• Familiarity with Meta Ads Manager, testing and scaling creatives.
• Portfolio of real scripts, ads or creatives you've worked on.

Responsibilities

• Develop hooks, creative angles and scripts for Meta video ads and in-house concepts.
• Write UGC scripts, headlines and static ad copy for Meta ads.
• Create briefs and scripts for UGC creators and influencers.
• Research customers, competitors and trends for fresh ideas.
• Collaborate with editors and AI tools to turn scripts into finished ads.
• Track CTR and hook rate; use data to improve writing as a core metric.

Skills

Copywriting

Scriptwriting

Performance marketing

Video scripting

Consumer psychology

Tools

Meta Ads Manager

AI creative tools

Job description

We're Hiring: Script & Content Writer - Performance Marketing (D2C)

Primarily In-Office | Hybrid can be considered for strong candidates outside Tamil Nadu

Blubein is a science-backed nutraceutical brand built around quality and transparency. Meta (Facebook & Instagram) is our primary paid acquisition channel, and we're looking for someone who can turn consumer insights into strong ad ideas, hooks and scripts - for Meta campaigns as well as in-house video concepts and content beyond it.

What You'll Do

• Develop hooks, creative angles and scripts for paid video ads, primarily for Meta (Facebook & Instagram) campaigns, as well as in-house video concepts
• Write UGC scripts, headlines and static ad copy for Meta ads
• Create briefs and scripts for UGC creators and influencers
• Research customers, competitors and trends for fresh creative ideas
• Work with editors and AI creative tools to turn scripts into finished ads
• Track CTR and hook rate on everything you write, and treat improving them as your core success metric - not just producing content

What We're Looking For

• 2-4 years in scriptwriting, copywriting or performance creatives - D2C/agency experience preferred
• Strong understanding of consumer psychology, hooks and direct-response copywriting
• Strong hands-on ability to write short-form video and UGC scripts
• Familiarity with Meta Ads Manager and how creatives are tested/scaled there
• Genuine interest in fitness and health supplements is highly prioritized - you should understand category language, common objections, and what claims actually land with a health-conscious buyer
• A track record of using CTR/hook rate data to actually change what you write, not just report on it
• Portfolio of real scripts, ads or creatives you've personally worked on

This Role Is NOT

Graphic design or video editing

We're looking for someone who can find the angle, develop the idea and write the creative that gets produced - and who's genuinely motivated by watching CTR move because of their work. Fitness enthusiasts and candidates with health/supplement knowledge will be given preference.