Content Writer

Traya; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Traya is looking for a hands-on Content Manager who will drive content strategy and execution, from scripting to shooting and delivering high-performing creatives. The ideal candidate should have a minimum of 4 years' experience, particularly in the health and wellness sector, and be adept in performance marketing.

This role involves collaborating cross-functionally with designers and marketers to create engaging narratives and ads tailored for various platforms.

Qualifications

• 4+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
• Proven ability to write, shoot, and deliver finished content that performs.
• Strong understanding of performance marketing and paid media creative strategy.

Responsibilities

• Develop and execute a content strategy aligned with business and revenue goals.
• Ideate, script, shoot, and deliver finished content.
• Create ad creatives for various paid channels.

Skills

Content strategy development

Performance marketing understanding

Copywriting

Data analysis for ad metrics

Job description

We’re looking for a hands-on, performance-driven Content Manager who can own content end-to-end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high-performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

Key Responsibilities

• Develop and execute a content strategy aligned with business and revenue goals.
• Build clear content pillars for awareness, education, trust-building, and conversion.
• Maintain consistency in brand voice across ads, social, website and partnerships.

End-to-End Content Creation

• Ideate, script, shoot, and deliver finished content (UGC-style, brand shoots, ad creatives, educational content).
• Write compelling scripts and ad copies tailored to platform and funnel stage.
• Create engaging narratives around men’s hair health, product education, and customer journeys.
• Ensure final output is polished, performance-ready, and on-brand.

Performance-Led Creative

• Create ad creatives for Meta, Google, YouTube, and other paid channels.
• Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
• Continuously test new angles, hooks, formats, and scripts.

Cross-Functional Execution

• Work closely with designers, video editors, performance marketers, and product teams.
• Support influencer, partnerships, and retention campaigns with high-impact content.

Requirements

• 4+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
• Proven ability to write, shoot, and deliver finished content that performs.
• Strong understanding of performance marketing and paid media creative strategy.
• Excellent copywriting and storytelling skills.
• Comfortable being on-camera and directing shoots when needed.
• Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.
• Understanding of SEO, platform trends, and social-native content formats.
• Strong sense of aesthetics and modern male consumer psychology.