Copywriter

PEPPY; Delhi; Vor Ort; INR 350.000 - 550.000; Vollzeit

Zusammenfassung

Peppy is seeking a hands-on Copywriter who can craft across Meta ads, product packaging, emailers, and social content, delivering copy that captures attention and converts.

You’ll blend brand storytelling with performance marketing, rewrite hooks on the fly, collaborate with creative and marketing teams, and continuously optimize copy based on feedback and data. You’ll own voice consistency across channels while adapting messaging for Gen Z and diverse platforms.

Qualifikationen

• Strong ability to write concise, engaging copy for social media and ads.
• Understanding of audience psychology and conversion-driven messaging.
• Experience balancing brand voice with performance marketing.

Aufgaben

• Write scripts for Meta performance ads and social content.
• Create copy for website pages, product packaging, emails and campaigns.
• Develop hooks, concepts, and storylines for campaigns and adapt messaging across platforms.
• Collaborate with creative and marketing teams and optimize copy based on insights.

Kenntnisse

Short-form content

Social media copy

Conversion-focused writing

Brand storytelling

Performance marketing

Jobbeschreibung

Peppy is looking for a Copywriter who can write across every consumer touchpoint- from high-converting Meta ads to product packaging.

This is a hands-on role for someone who understands both brand communication and performance marketing. You'll work closely with the creative and marketing teams to develop copy that grabs attention, builds the brand, and drives action.

If you're someone who naturally notices great hooks, rewrites ads in your head while scrolling, and enjoys turning ideas into compelling copy, we'd love to meet you.

Key Responsibilities

• Write scripts for:
• Meta performance ads
• UGC content
• Social media reels and videos
• Develop hooks, concepts, and storylines for campaigns
• Write copy for:
• Website and landing pages
• Product packaging and inserts
• WhatsApp campaigns
• Emailers and notifications
• Event communication
• Social media captions and on-screen text
• Adapt messaging across different platforms while maintaining a consistent brand voice
• Brainstorm campaign ideas with the creative and marketing teams
• Continuously improve copy based on performance insights and feedback

Requirements

• Strong understanding of short-form content and social media
• Ability to write concise, engaging, and conversion-focused copy
• Understanding of audience psychology and consumer behaviour
• Ability to switch between brand storytelling and performance-driven writing
• Comfortable working in a fast-paced environment and handling multiple projects simultaneously

Good to Have

• Experience writing scripts for ads, UGC, or social media
• Familiarity with D2C brands and performance marketing
• Understanding of Meta advertising creatives
• Awareness of Gen Z, internet culture, and digital trends

What We're Looking For

We're looking for someone who asks questions like:

• Will this make someone stop scrolling?
• Is the first three seconds strong enough?
• Does this sound like our brand?
• Will this make someone take action?